APG
- Jun 18, 2015
- 2 min
Behind the Mirror
An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful,...
APG
- Jun 18, 2015
- 2 min
Day in the Life of Selim Pekin Gungor
WHAT’S YOUR OFFICIAL JOB TITLE? Creative Strategist at VICE Media - Berlin HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I help brands...
APG
- Jun 17, 2015
- 1 min
APG 2015 Student and Young Planner Awards Judging Panel
Our judging panel convened yesterday at Twitter to debate the shortlist for these brand new APG awards. A tough task: the authors did...
APG
- Jun 16, 2015
- 1 min
Great, profitable, growth-generating brands: What's love got to do with it?
On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons...
APG
- Jun 9, 2015
- 3 min
Why 2015 will see less “we believe…” and more “we do…”
The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...
APG
- May 28, 2015
- 2 min
Design Planner Demystified
What is your job title? Planning Director at Coley Porter Bell If you had to describe your job in one sentence, what would differentiate...
APG
- May 19, 2015
- 4 min
Brand Strategist Demystified
What is your job title? Strategist (used to be planner, but the department recently switched) If you had to describe your job in one...
APG
- May 7, 2015
- 2 min
Day in the Life of Erika Hakansson
WHAT’S YOUR OFFICIAL JOB TITLE? Strategic Planner, at M&C Saatchi Stockholm HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? My mum is...
APG
- Apr 30, 2015
- 3 min
Day in the life of Wouter Boon
WHAT’S YOUR OFFICIAL JOB TITLE? Creative Brand Strategist (freelance) in Amsterdam HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I help...
APG
- Apr 24, 2015
- 2 min
Day in the Life of Aileen Mercado
WHAT’S YOUR OFFICIAL JOB TITLE? Planner Sr. for Diageo Johnnie Walker, BDF and Campbell’s V8 HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU...
APG
- Apr 24, 2015
- 1 min
Planner at Apple in San Francisco
In June 2014, my wife, son and I moved from London to San Francisco and I started a new job as a planner at Apple. I’d spent 8 years in...
APG
- Apr 14, 2015
- 4 min
The future's bright... (with Hannah Mackenzie)
So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...