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  • APG

If I could tell you one thing...

You were pretty rock hard in those graduate days. Always asking 'why' and not standing for wobbly answers. Willing to learn like a sponge. In awe of the big picture. The power of what we do. Loving the bright lights, the funny word play, the pretty pics. The people worked together in breathless creativity, and you watched and learned how to take part. To be a voice, however little, at the hallowed tables. You stepped outside the Planning world. You got to know the creatives, drank with production, went on the shoots, did data with media. Lived the industry like it was a passion. One that melted seamlessly into your own world. Because at it's most powerful that is what we do.

Rebecca Moody

Strategy Godmother-in-Waiting at Mother


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