APG
Oct 25, 20174 min read
The Third Pearl (Positive Presence)
This is part of a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How To Get...
APG
Aug 4, 20175 min read
How To Survive Your First Year As A Freelance Planner
Image source When Disneyland first opened its doors in 1955, nothing was ready The night before the opening ceremony, workers were still...
APG
Feb 25, 20168 min read
12 Interview Tips for wannabe Planners
First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...
APG
Feb 16, 20163 min read
Advice to my younger self
I have some bite-size snacks of advice to serve up as appetisers to my younger self, which I won’t mind him taking or leaving, before I...
APG
Jan 22, 20164 min read
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
Jan 21, 20162 min read
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
Dec 10, 20154 min read
Top 10 Tips To Fast Track Your Career As A Junior Planner | A view from Charles Oben
Staying true to my promise of attending more APG events after really enjoying the APG's Noisy Thinking About Planning In A...
APG
Nov 9, 20152 min read
If I could tell you one thing...
Resist the temptation to think that you can get everything you need or want online. It’s only half the story. You will get a wealth of...
APG
Sep 30, 20151 min read
If I could tell you one thing...
You were pretty rock hard in those graduate days. Always asking 'why' and not standing for wobbly answers. Willing to learn like a...
APG
Sep 23, 20151 min read
Say no more often
Firstly, ask yourself if you’re learning and growing in the right direction. What are you getting better at – and is that the right...
APG
Sep 9, 20151 min read
If I could tell you one thing...
I don’t think I really need to advise my younger self, as looking back, I think I had it all sorted then, but things get fuzzier the...
APG
Sep 1, 20151 min read
Obsess over being interesting
If I could tell you one thing...It'd be to obsess over being interesting, not over being right. It's quite easy to be right, but often...
APG
Jun 30, 20152 min read
How do I think like a planner?
Here are some ideas from top planners in the industry about how you should approach planning. “Get curious” If you’re considering...
APG
Jun 30, 20152 min read
Get a Job in Planning | CV & Interviews
Planning is all about new thinking and different ways of looking at old problems. As such it is difficult to suggest a one size fits all...
APG
Feb 13, 20152 min read
How to Win Evening (1)
Our first 'How to Win' Evening for the APG 2015 Creative Strategy Awards in association with Google. We heard from Craig Mawdsley, Joint...