Articles

Alex Dobson asks Matthew Heath, Chairman & CSO at M&C Saatchi Group/LIDA: What is Planning? Did you always want to be a Planner?

Alex Dobson asks Rebecca Moody, former CSO at Ogilvy & Mather: What is Planning? What makes a good Planner? What makes Planning challeng

WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that...

WHAT’S YOUR OFFICIAL JOB TITLE? Partner at The Nursery HOW WOULD YOU DESCRIBE TO YOUR DAD WHAT YOU DO? I talk to people about what they...

Getting on the APG shortlist is a simple business. You just need to have a good strategic idea. No really, it’s that simple. No secrets,...

This year’s awards will be judged not only on the strength of the strategic thinking that went into the brief, but also on how and where...

I am delighted to be Chairing the final judging panel for the 2015 APG Creative Strategy Awards in association with Google. As a former...

It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...

The Annual Conference which felt like the year’s highlight brought home to us just how much strategy needs to change to keep up with the...

WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at BMB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I go into rooms and say things to...

WHAT’S YOUR OFFICIAL JOB TITLE? Planner at Forever Beta HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I think about how a brand or...

This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...

There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from...

This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held...

As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory...