APG
- Oct 7, 2014
- 1 min
APG Big Thinking on Strategy
The Purcell Room on the South Bank seats 387 poeple and last Thursday 2nd October every seat in the house was taken for an electric...
APG
- Sep 12, 2014
- 4 min
Seduce the subconscious, convince the conscious
The power of design is its ability to speak to the subconscious as powerfully as it convinces the conscious or ‘thinking’ parts of our...
APG
- Jul 14, 2014
- 2 min
Planners' Cannes
A select bunch of the Nursery ventured down to Google for a Monday night drink and joined forces with the rest of the industry for...
APG
- Jul 10, 2014
- 1 min
'Lets get it on' Boosting Relationships in the Agency
Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all...
APG
- Mar 19, 2014
- 1 min
Are you a generalist or specialist?
Should my job title on LinkedIn be 'experience design architect' or 'planner'? Should you be a generalist or a specialist? Which is...
APG
- Feb 5, 2014
- 5 min
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
- Feb 4, 2014
- 5 min
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...
APG
- Jan 23, 2014
- 4 min
Tracey Follows on West Wing Planning and the Influential Idea
This is the text of Tracey’s article that appeared in Campaign on 23rd January In Adam Morgan’s Foreward to the APG Creative Strategy...
APG
- Oct 11, 2013
- 3 min
Winners | APG 2013 Creative Strategy Awards in association with Google
On Thursday 10th October at No 1, Marylebone, the Planning community gathered to applaud the winners of this year’s awards. Chair of...
APG
- Jun 27, 2013
- 4 min
Hypothesis on Noisy Thinking
Planners get the research they deserve. 1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of...
APG
- Jun 25, 2013
- 5 min
Planners get the research they deserve
This time we were interested in interrogating the working relationship between Planners and researchers, from formal briefings, to...
APG
- Jun 11, 2013
- 2 min
Shortlist | APG 2013 Creative Strategy Awards in Association with Google
So here it is: the APG shortlist for 2013. 25 papers, from 16 companies, and 8 countries outside the UK, from China to Puerto Rico. ...