2015 - The Year Ahead in Strategy
It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...
APG
Jan 9, 20156 min read
APG Annual Conference | Big Thinking on Strategy
The Annual Conference which felt like the year’s highlight brought home to us just how much strategy needs to change to keep up with the...
APG
Jan 8, 20152 min read
Day in the Life of David Bain
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at BMB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I go into rooms and say things to...
APG
Jan 6, 20151 min read
Day in the Life of Conor Barry
WHAT’S YOUR OFFICIAL JOB TITLE? Planner at Forever Beta HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I think about how a brand or...
APG
Jan 6, 20153 min read
The Future of Brand Building is Triangular
This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...
APG
Jan 4, 201510 min read
There is no such thing as a bad client
There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from...
APG
Nov 24, 20143 min read
Get your hands dirty with Google Tools
This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held...
APG
Oct 23, 20141 min read
A Nosey into the Future - Visuals, Brands, and Why We Buy
As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory...
APG
Oct 22, 20142 min read
Why strategy should be seen as a soap opera
The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place,...
APG
Oct 16, 20144 min read
APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker
Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I...
APG
Oct 15, 20143 min read
Visual Futures (with Coley Porter Bell)
Is a new-style event where we look into the impact of system 1 and system 2 thinking on how we choose and buy brands and how successfully...
APG
Oct 14, 20141 min read
APG Big Thinking On Strategy: a few thoughts
I spent a great afternoon at the annual APG Big Thinking fest this week musing on the state of strategy. Thought I might add a mere...
APG
Oct 14, 20143 min read
Power to the Planner
In May 2012 I wrote my first ever blog on my first ever APG event and, ever since, I’ve been hooked on both. After going to my first APG...
APG
Oct 13, 20143 min read
APG Big Thinking on Strategy
The Purcell Room on the South Bank seats 387 poeple and last Thursday 2nd October every seat in the house was taken for an electric...
APG
Oct 7, 20141 min read
Seduce the subconscious, convince the conscious
The power of design is its ability to speak to the subconscious as powerfully as it convinces the conscious or ‘thinking’ parts of our...
APG
Sep 12, 20144 min read