Why strategy should be seen as a soap opera
The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place,...
APG
Oct 16, 20144 min read
APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker
Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I...
APG
Oct 15, 20143 min read
Visual Futures (with Coley Porter Bell)
Is a new-style event where we look into the impact of system 1 and system 2 thinking on how we choose and buy brands and how successfully...
APG
Oct 14, 20141 min read
APG Big Thinking On Strategy: a few thoughts
I spent a great afternoon at the annual APG Big Thinking fest this week musing on the state of strategy. Thought I might add a mere...
APG
Oct 14, 20143 min read
Power to the Planner
In May 2012 I wrote my first ever blog on my first ever APG event and, ever since, I’ve been hooked on both. After going to my first APG...
APG
Oct 13, 20143 min read
APG Big Thinking on Strategy
The Purcell Room on the South Bank seats 387 poeple and last Thursday 2nd October every seat in the house was taken for an electric...
APG
Oct 7, 20141 min read
Seduce the subconscious, convince the conscious
The power of design is its ability to speak to the subconscious as powerfully as it convinces the conscious or ‘thinking’ parts of our...
APG
Sep 12, 20144 min read
Planners' Cannes
A select bunch of the Nursery ventured down to Google for a Monday night drink and joined forces with the rest of the industry for...
APG
Jul 14, 20142 min read
'Lets get it on' Boosting Relationships in the Agency
Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all...
APG
Jul 10, 20141 min read
Are you a generalist or specialist?
Should my job title on LinkedIn be 'experience design architect' or 'planner'? Should you be a generalist or a specialist? Which is...
APG
Mar 19, 20141 min read
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
Feb 5, 20145 min read
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...
APG
Feb 4, 20145 min read
Tracey Follows on West Wing Planning and the Influential Idea
This is the text of Tracey’s article that appeared in Campaign on 23rd January In Adam Morgan’s Foreward to the APG Creative Strategy...
APG
Jan 23, 20144 min read
Winners | APG 2013 Creative Strategy Awards in association with Google
On Thursday 10th October at No 1, Marylebone, the Planning community gathered to applaud the winners of this year’s awards. Chair of...
APG
Oct 11, 20133 min read
Hypothesis on Noisy Thinking
Planners get the research they deserve. 1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of...
APG
Jun 27, 20134 min read