APG
- Jan 22, 2013
- 1 min
Launch | APG 2013 Creative Strategy Awards in association with Google
An Introduction to the APG 2013 Creative Strategy Awards in association with Google How to enter the APG 2013 Creative Strategy Awards...
APG
- Nov 15, 2012
- 6 min
Planning in Broadcasting – at the BBC
Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...
APG
- Oct 8, 2012
- 6 min
Planning 3.0 - Planning without a Roadmap
This evening’s Noisy Thinking was an early sell-out on-line, and the largest room in Google’s gorgeous offices was packed. Our three...
APG
- Sep 4, 2012
- 6 min
Whoever ‘owns’ the data owns the conversation
The fourth in the Noisy Thinking series for the APG took the beginning of the APG's Autumn programme by storm. This event had sold out...
APG
- Jun 27, 2012
- 5 min
Noisy Thinking Goes Global
Last night at Google there was a frenzy of interest in Global Planning – how to do it, what makes it great, what makes it terrible,...
APG
- May 31, 2012
- 3 min
What do you do to win, when you can’t afford to lose? Alistair Campbell at the APG’s Worlds Collide
What do you do to win, when you can’t afford to lose? The Account Planning Group brought together four people with radically different...
APG
- May 10, 2012
- 3 min
Business Bites Back
Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn...
APG
- May 4, 2012
- 7 min
What Great Strategists do to Win | APG Worlds Collide 2012
The APG Worlds Collide event certainly lived up to its ‘mind altering’ claim. Four inspiring talks on strategy from four great minds from...
APG
- Mar 8, 2012
- 2 min
What is the Future of Planning?
Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard...
APG
- Apr 21, 2011
- 3 min
APG Young Talent Award
It’s the opportunity for Young Talent to tell us your ideas. Create a brand from scratch that will appeal to your person (aged 16-22) and...
APG
- Oct 6, 2010
- 1 min
Head, Heart or Herd | How best to understand the consumer
Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...
APG
- Sep 15, 2010
- 1 min
Neuroscience (with Professor Gemma Calvert)
As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...