Planners' Cannes
A select bunch of the Nursery ventured down to Google for a Monday night drink and joined forces with the rest of the industry for...
APG
Jul 14, 20142 min read
'Lets get it on' Boosting Relationships in the Agency
Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all...
APG
Jul 10, 20141 min read
Are you a generalist or specialist?
Should my job title on LinkedIn be 'experience design architect' or 'planner'? Should you be a generalist or a specialist? Which is...
APG
Mar 19, 20141 min read
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
Feb 5, 20145 min read
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...
APG
Feb 4, 20145 min read
Tracey Follows on West Wing Planning and the Influential Idea
This is the text of Tracey’s article that appeared in Campaign on 23rd January In Adam Morgan’s Foreward to the APG Creative Strategy...
APG
Jan 23, 20144 min read
Winners | APG 2013 Creative Strategy Awards in association with Google
On Thursday 10th October at No 1, Marylebone, the Planning community gathered to applaud the winners of this year’s awards. Chair of...
APG
Oct 11, 20133 min read
Hypothesis on Noisy Thinking
Planners get the research they deserve. 1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of...
APG
Jun 27, 20134 min read
Planners get the research they deserve
This time we were interested in interrogating the working relationship between Planners and researchers, from formal briefings, to...
APG
Jun 25, 20135 min read
Shortlist | APG 2013 Creative Strategy Awards in Association with Google
So here it is: the APG shortlist for 2013. 25 papers, from 16 companies, and 8 countries outside the UK, from China to Puerto Rico. ...
APG
Jun 11, 20132 min read
APG Worlds Collide 2013 Conference: A Summary
Yesterday I went to the APG’s strategy conference which was themed ‘How To Win Against All The Odds’. There were four speakers, all from...
APG
May 15, 20133 min read
Where were you when worlds collided?
Bullets flew past our heads in a Gaza playground, we were attacked with a machete in a Glasgow street, lost our money running a vineyard...
APG
May 14, 20133 min read
What is an Idea?
Proverbial life is full of little admonishments. Never volunteer. Never explain. Well at the APG we couldn’t survive without the mildly...
APG
Apr 24, 20136 min read
Launch | APG 2013 Creative Strategy Awards in association with Google
An Introduction to the APG 2013 Creative Strategy Awards in association with Google How to enter the APG 2013 Creative Strategy Awards...
APG
Jan 22, 20131 min read
Planning in Broadcasting – at the BBC
Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...
APG
Nov 15, 20126 min read