This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held by Google. These tools are available to use any time and are mostly free at the point of usage. Google describes it as a way of 'unlocking their library of intentions'.
The session will be led by Nathan Guerra and will combine thorough teaching and explanation, with lots of chances to have to go and try out the tools with expert help and guidance. It will include:
Mobile trend reports
A consumer barometer that looks at the role on-line sources play in the journey from consideration to purchase
A display planner that provides targeting ideas and estimates to help plan display campaigns
Easy to use consumer surveys
New ways of understanding the interrelationships between larger brands in markets.
The session will be held at Google and as numbers are limited, APG members will be given priority. Please follow the link below to get your ticket. You will need to bring a laptop with you to get the most out of the session Sarah Newman Director