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Insights from APG Careers in Strategy Evening

APG

Jun 30, 2016
3 min

Insights from APG Careers in Strategy Evening

Last night Mintel hosted the APG for a session where we explored different 'flavours' of strategy and the diverse ways in which planners and strategists can forge a career. There were some fascinating experiences and ideas from the panel of John Shaw (Brand Union), Shula Sinclair (MEC), Phil Adams (Blonde Digital), Richard Huntington, Lisa Bowcott and David Hackworthy (Saatchi & Saatchi) and some really interesting ideas in the room. Here are some insights from the panel: Tip

APG

Apr 21, 2016
2 min

APG launches in the West

In partnership with Bristol Media, APG is delighted to announce the launch of APG West. THE LAUNCH Our launch event is on April 21st, and features a keynote from Dom Boyd, Group Head of Strategy at adam&eveDDB. He’ll tell us about the opportunities presented by the age of 'Brand Entrepreneurs' – planners who are more than just smart thinkers, but innovative doers as well. We will also give an introduction to the events, training and expertise that the APG West has to offer,

APG

Jan 29, 2016
2 min

Provocation & Brand Reinvention

Wednesday night we attended our first APG event of 2016 held at Mintel, which promised to ‘inspire and provoke’; followed by a belated New Year drink. Strategist Heather LeFevre was first up and began by asking whether we are “unreasonable”? Heather explained that much of what she has done over the years was a result of her inherent unreasonableness. Unreasonableness stemmed from frustration. The frustrations of Heather, the mid-level Strategist, unsure of whether she should

APG

Jul 3, 2015
1 min

Lunchtime Event with Matthew Willcox

Matthew Willcox has written a book called ‘The Business of Choice: Marketing to Consumers' Instincts'. It's meant to help understand how human instincts and intuitions can lead to work that gets your brand chosen. Join us for a discussion during which Matthew will talk about what behavioural science and neuroscience have revealed about how people’s choices and behaviour are driven by non-conscious instincts. The session is designed to be interactive so there will be chance to

Great, profitable, growth-generating brands: What's love got to do with it?

APG

Jun 16, 2015
1 min

Great, profitable, growth-generating brands: What's love got to do with it?

On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons and featured Jane Lingham and Kirsty Fuller speaking on behalf of 'love' and Laurence Green and Mark Murray on behalf of Byron Sharp's principle that brand growth is driven by penetration. The gender lines were drawn entirely inadvertently and of course the debate and themes were far more nuanced and interesting and reflective of the real

APG

Oct 23, 2014
1 min

Get your hands dirty with Google Tools

This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held by Google. These tools are available to use any time and are mostly free at the point of usage. Google describes it as a way of 'unlocking their library of intentions'. The session will be led by Nathan Guerra and will combine thorough teaching and explanation, with lots of chances to have to go and try out the tools with expert help and guid

APG

Oct 14, 2014
1 min

Visual Futures (with Coley Porter Bell)

Is a new-style event where we look into the impact of system 1 and system 2 thinking on how we choose and buy brands and how successfully brands have applied the principles, from advertising to design to brand experience. Phil Barden, author of 'Decoded. The Science Behind Why We Buy' and Sam Bompas, founder of Bompas & Parr who were in charge of the multi sensorial firework display on the South Bank at New Year. They will delve into the science and magic of why we buy. #APGE

APG

Nov 15, 2012
6 min

Planning in Broadcasting – at the BBC

Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called ‘Theoretical Futures’. The idea is to show how Planners are finding new uses for their skills and aptitudes and new homes to practise them in. These talks are meant to be enlightening and useful: a way of helping you find out more about what Planners actually DO in different areas of business and how it differs from the traditional skill-set

Head, Heart or Herd | How best to understand the consumer

APG

Oct 6, 2010
1 min

Head, Heart or Herd | How best to understand the consumer

Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise to better understand them. But there’s still no real consensus: if anything, there are more views than ever as to what makes us all tick. We assembled a panel to discuss the ins and out of the various ways to understand consumers: John Kearon – Chief Juicer at Brainjuicer Gemma Calvert – Founder of Neurosense Mark Earls – Herdmeister Part 1

Neuroscience (with Professor Gemma Calvert)

APG

Sep 15, 2010
1 min

Neuroscience (with Professor Gemma Calvert)

As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand consumers emerge. Neuroscience is a field which has produced such leaps in understanding over the past decade – yet at the same time has led to heated debate amongst advertising and marketing practitioners. But how much do you really know about developments in neuroscience? Gemma Calvert has a unique career blending an academic background in P

APG

May 4, 2010
1 min

The Art of Persuasion

Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied on both sides of the Atlantic and has run some of London’s most successful agencies. His approach to advertising combines everything from the tough New York “punch-on-the-nose” approach, to philosophy and lateral thinking: but always with the aim of being different and standing out from the crowd. Taking inspiration from a wealth of experienc

APG

Apr 14, 2010
2 min

Pro Social Media Event

Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires business and political leaders alike Kiva – transforming the concept of ‘charity’ Refresh – Pepsi’s massive crowd-sourced charity platform These cases illustrate the growing movement within media towards more open systems, greater collaboration and experiments in co-creation. And perhaps even a new operating model for society, organisations and b

Articles

Insights from APG Careers in Strategy Evening

APG launches in the West

Provocation & Brand Reinvention

Lunchtime Event with Matthew Willcox

Great, profitable, growth-generating brands: What's love got to do with it?

Get your hands dirty with Google Tools

Visual Futures (with Coley Porter Bell)

Planning in Broadcasting – at the BBC

Head, Heart or Herd | How best to understand the consumer

Neuroscience (with Professor Gemma Calvert)

The Art of Persuasion

Pro Social Media Event

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