Articles

Last night Mintel hosted the APG for a session where we explored different 'flavours' of strategy and the diverse ways in which planners...

In partnership with Bristol Media, APG is delighted to announce the launch of APG West. THE LAUNCH Our launch event is on April 21st, and...

Wednesday night we attended our first APG event of 2016 held at Mintel, which promised to ‘inspire and provoke’; followed by a belated...

Matthew Willcox has written a book called ‘The Business of Choice: Marketing to Consumers' Instincts'. It's meant to help understand how...

On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons...

This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held...

Is a new-style event where we look into the impact of system 1 and system 2 thinking on how we choose and buy brands and how successfully...

Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...

Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...

As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...

Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...

Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...