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  • APG

The Art of Persuasion

Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied on both sides of the Atlantic and has run some of London’s most successful agencies.

His approach to advertising combines everything from the tough New York “punch-on-the-nose” approach, to philosophy and lateral thinking: but always with the aim of being different and standing out from the crowd.

Taking inspiration from a wealth of experience, his successful blog and the recently published “Creative Mischief”, Dave talked about his take on the art of persuasion. From predatory thinking to binary briefing – essential nuggets for anyone in advertising.

Part 1

Part 2

Part 3

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