Alison Hoad
- Dec 11, 2018
- 1 min
APG 'Eat Your Greens' Book Review by Alison Hoad
I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...
APG
- Dec 8, 2017
- 6 min
APG Noisy Thinking | What inspires you?
Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...
APG
- Nov 7, 2017
- 2 min
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...
APG
- Nov 1, 2017
- 2 min
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...
APG
- Sep 8, 2017
- 3 min
How do you tell the stories that grip the nation?
We started talking to ITV earlier this year. We were interested in 3 things. The first is the Brexit bubble. The much discussed sense...
APG
- Jan 17, 2017
- 2 min
Video Effectiveness
APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing...