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  • APG

APG & Flamingo Panel Discussion: The Power of Culture for Social Good

It's widely accepted that brands need to develop meaningful cultural connections. And as more brands create explicit programmes for social good and social change, we're interested in how they do it, how they do it at scale rather than flash-in-the-pan CSR, and how not for profits can increase engagement by building brands with genuine cultural traction.

This event, chaired by Flamingo, will feature a panel of experts and practitioners with extensive experience in the field who will debate as a panel the power of culture for social good.

Tom Porter works for the British Council as Director Arts for sub Saharan Africa based in Addis Ababa, Ethiopia. He previously designed and managed major collaborative arts project between the UK and South Africa that worked with the South African Department of Arts and Culture and connecting young people in each country through a series of creative projects. Prior to joining the British Council Tom was a co-director of the Lake of Stars festival in Malawi leading on partnerships with private sector and not for profit clients. Tom is currently studying an MA in Global Digital Culture at SOAS exploring cultural production and digital media usage in the global South. Matthew Godfrey was a planner at AMVBBDO for six years, specialising in NGO accounts and the Government’s behavior change campaigns. He then joined the BBC as a strategist for Current Affairs and Factual programmes, and later became the Head of Strategy for BBC North - the project to create the Corporation’s new hub in Salford. After this he led Comic Relief’s partnerships with DFID, the Gates Foundation and the Global Fund to Fight AIDS, TB and Malaria. He is now Director of Media Portfolio at Girl Effect, managing Girl Effect’s media products and brands in Rwanda, Ethiopia and Malawi. Victoria Brooks is the Director of Strategic Partnerships at The Comms Lab, specialising in the development of sustainability stories that inspire change.

Sarah McDonald, Director Sustainable Business – Unilever. Sarah works with the Personal Care brands & categories in Unilever to drive growth & social impact through Sustainable Living brands...brands which have a compelling Sustainable Living purpose and Sustainable products.

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