Articles

Planners get the research they deserve. 1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of...

This time we were interested in interrogating the working relationship between Planners and researchers, from formal briefings, to...

So here it is: the APG shortlist for 2013. 25 papers, from 16 companies, and 8 countries outside the UK, from China to Puerto Rico. ...

Yesterday I went to the APG’s strategy conference which was themed ‘How To Win Against All The Odds’. There were four speakers, all from...

Bullets flew past our heads in a Gaza playground, we were attacked with a machete in a Glasgow street, lost our money running a vineyard...

Proverbial life is full of little admonishments. Never volunteer. Never explain. Well at the APG we couldn’t survive without the mildly...

An Introduction to the APG 2013 Creative Strategy Awards in association with Google How to enter the APG 2013 Creative Strategy Awards APG 2013 Creative Strategy Awards Launch #APGAwards2013 #APGCreativeStrategyAwards

Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...

This evening’s Noisy Thinking was an early sell-out on-line, and the largest room in Google’s gorgeous offices was packed. Our three speakers this time were...

The fourth in the Noisy Thinking series for the APG took the beginning of the APG's Autumn programme by storm. This event had sold out shortly after it was announced and every chair was taken – justifiably, as it turned out.

Last night at Google there was a frenzy of interest in Global Planning – how to do it, what makes it great, what makes it terrible, whether there is such a thing (Planners being Planners) or whether it’s all just about connecting with people, whoever or wherever they are. 120 Planners (and we were delighted to welcome Planning God Paul Feldwick amongst them) showed up to hear Guy Murphy , Jackie Hughes and John Shaw shed brilliant light on the subject: ‘ Global or local P

What do you do to win, when you can’t afford to lose? The Account Planning Group brought together four people with radically different...

Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn of clients past, present and future to share their views on the state of the discipline and the challenges facing Planners…. Andy Fennell , Group Marketing Director of Diageo; Mark Lund , Partner at NOW and former CEO of COI; Alison Hardy , owner of Headstrong Thinking and former Director of Marketing Services at Doctor Foster: DOH shared

The APG Worlds Collide event certainly lived up to its ‘mind altering’ claim. Four inspiring talks on strategy from four great minds from...

Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan , Richard Huntington and Cameron Saunders . Hailing from the worlds of consultancy, business and the heart of a creative agency respectively, their perspectives on what planning is doing right, what it’s doing wrong, and where it’s headed were eagerly received by a packed audience at the Wellcome Collection. You can watch the videos here . First