What is Planning? With John Shaw...

Alex Dobson asks John Shaw, Worldwide Head of Strategy at Brand Union:

What is Planning? Did you always want to be a Planner? Is it difficult to become a Planner? Join a grad scheme or get experience? What do you look for in a Planner? What do you do when you start out? How do you progress as a Planner? What advice would you have wanted when you started out?

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