What is Planning? With Rebecca Moody

Alex Dobson asks Rebecca Moody, former CSO at Ogilvy & Mather:

What is Planning?

What makes a good Planner?

What makes Planning challenging?

Did you always want to be a Planner?

Is it easy to get a job in Planning?

What do you look for in a Planner?

How can Young Planners progress?

Advice for your younger self?

Are grad schemes a good route in?

Advice to new Planners?