What is Planning? With Matthew Heath

Alex Dobson asks Matthew Heath, Chairman & CSO at M&C Saatchi Group/LIDA:

What is Planning?

Did you always want to be a Planner?

Is it difficult to become a Planner?

Join a grad scheme or get experience?

What do you look for in a Planner?

What do you do when you start out?

How do you progress as a Planner?

What advice would you have wanted when you started out?