Articles

‘Humans Wanted’. Well, that turned out to be a particularly resonant rallying call. At the end of last week Tom Roach and I put out a...

This is a call to arms for strategy people to join a new APG GenAI & AI Working Group that aims to get the best from the technology for...

I’ve chatted to a lot of planners so far this year and gripes about this and that aside, I’ve been struck by how many wanted to talk about..

Think of a planner. What image comes to mind? Ironic notebook? Quiet demeanour? Statement glasses? You probably conjured one of these right?

Here’s what we learned from the Grand Prix winners, Barbie, This Girl Can and Bodyform/Libresse with thanks to...

With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...

A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...

In this post reflecting on what he’s learned from running APG’s Nailing Your Strategy course, James Caig considers the importance of...

My personal philosophy is that PR is where brand collides with the real world...

At Hanover, every one of our strategists is an integrated strategist with a strong data vertical, be it in media and....

We saw a bigger opportunity at the heart of the brief – that being to reinforce Minecraft’s role in culture as a force for driving...

PR planning creates strategies to help brands and companies to create sustained value by stimulating, building and engaging...

The APG Creative Strategy Awards shortlist represents the best of our discipline and aims to help us all get better.

How to Get on the Short List: A Perspective from Michael Lee

It's clear that despite the potentially polarising nature of the event's title, some common themes were unearthed during the session...