Articles

Strategist and APG Gold winner Chris Baker’s new book, Obsolete: How Change Brands are Changing the World is out on October 24th.

There is a whole industry of ‘experts’ on LinkedIn peddling their services. Some of them haven’t worked on a client for years. Some have...

The great Mark Ritson recently wrote a brief but provocative post about hating the title ‘creative strategist’. On behalf of the APG...

AI is transforming advertising and marketing, and it’s just the beginning. So, it’s important to understand the industry’s attitudes to...

I’ve always been a slave to fiction and fictional worlds, from ‘The Cat in the Hat’ via Iris Murdoch’s bizarre and eccentric slices of...

‘The future’s bright. The future’s Orange’ is one of my all-time favourite lines...

I like planners. In fact I like them a lot. My job means I mostly hang out with other planners of all ages and stages...

It has struck me forcibly of late how easy it is for all sorts of people to have lots of opinions about planning and strategy...

We are saddened to announce the death of Beth Barry on 12th February 2024. Beth was a brilliant researcher and planner...

‘Humans Wanted’. Well, that turned out to be a particularly resonant rallying call. At the end of last week Tom Roach and I put out a...

This is a call to arms for strategy people to join a new APG GenAI & AI Working Group that aims to get the best from the technology for...

I’ve chatted to a lot of planners so far this year and gripes about this and that aside, I’ve been struck by how many wanted to talk about..

Think of a planner. What image comes to mind? Ironic notebook? Quiet demeanour? Statement glasses? You probably conjured one of these right?

Here’s what we learned from the Grand Prix winners, Barbie, This Girl Can and Bodyform/Libresse with thanks to...

With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...