

Fictional Worlds. And the death of the insight.
I’ve always been a slave to fiction and fictional worlds, from ‘The Cat in the Hat’ via Iris Murdoch’s bizarre and eccentric slices of...
APG
Jul 11, 20242 min read


The future's bright
‘The future’s bright. The future’s Orange’ is one of my all-time favourite lines...
APG
Jun 27, 20241 min read


Planners can be wonderful
I like planners. In fact I like them a lot. My job means I mostly hang out with other planners of all ages and stages...
APG
May 2, 20244 min read


Let's get real
It has struck me forcibly of late how easy it is for all sorts of people to have lots of opinions about planning and strategy...
Sarah Newman - APG Director
Feb 23, 20243 min read


Beth Barry
We are saddened to announce the death of Beth Barry on 12th February 2024. Beth was a brilliant researcher and planner...
APG
Feb 20, 20243 min read


Humans, Noise and Hats
‘Humans Wanted’. Well, that turned out to be a particularly resonant rallying call. At the end of last week Tom Roach and I put out a...
Sarah Newman - APG Director
Feb 13, 20243 min read


Humans Wanted
This is a call to arms for strategy people to join a new APG GenAI & AI Working Group that aims to get the best from the technology for...
APG
Feb 7, 20244 min read


The Best Job in the World?
I’ve chatted to a lot of planners so far this year and gripes about this and that aside, I’ve been struck by how many wanted to talk about..
Sarah Newman - APG Director
Jan 30, 20243 min read


A word from the APG's new Co-Chairs
Think of a planner. What image comes to mind? Ironic notebook? Quiet demeanour? Statement glasses? You probably conjured one of these right?
APG
Jan 16, 20243 min read


APG Kicking Down Doors
Here’s what we learned from the Grand Prix winners, Barbie, This Girl Can and Bodyform/Libresse with thanks to...
APG
Oct 26, 20233 min read


A Review of Richard Shotton's Book - The Illusion of Choice
With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...
APG
Sep 5, 20231 min read


APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...
Sarah Newman - APG Director
Aug 7, 20234 min read


The Soft Skills That Work Hard
In this post reflecting on what he’s learned from running APG’s Nailing Your Strategy course, James Caig considers the importance of...
APG
Aug 1, 20239 min read


B&Q, Gardener of the Year: A PR Planning Case Study
My personal philosophy is that PR is where brand collides with the real world...
APG
Jun 13, 20231 min read


Planning in Corporate Affairs | A PR Planning Case Study
At Hanover, every one of our strategists is an integrated strategist with a strong data vertical, be it in media and....
APG
Jun 13, 20234 min read