Emily Harlock & Martin Beverley
Jan 163 min read
A word from the APG's new Co-Chairs
Think of a planner. What image comes to mind? Ironic notebook? Quiet demeanour? Statement glasses? You probably conjured one of these right?
APG
Oct 26, 20233 min read
APG Kicking Down Doors
Here’s what we learned from the Grand Prix winners, Barbie, This Girl Can and Bodyform/Libresse with thanks to...
APG
Sep 5, 20231 min read
A Review of Richard Shotton's Book - The Illusion of Choice
With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...
Sarah Newman - APG Director
Aug 7, 20234 min read
APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...
James Caig
Aug 1, 20239 min read
The Soft Skills That Work Hard
In this post reflecting on what he’s learned from running APG’s Nailing Your Strategy course, James Caig considers the importance of...
Daniel Deeks-Osburn
Jun 13, 20231 min read
B&Q, Gardener of the Year: A PR Planning Case Study
My personal philosophy is that PR is where brand collides with the real world...
Teodora Coste
Jun 13, 20234 min read
Planning in Corporate Affairs | A PR Planning Case Study
At Hanover, every one of our strategists is an integrated strategist with a strong data vertical, be it in media and....
Will Butterworth
Jun 13, 20232 min read
Planning for Cultural Interest with Minecraft | A PR Planning Case Study
We saw a bigger opportunity at the heart of the brief – that being to reinforce Minecraft’s role in culture as a force for driving...
Rob Alexander
Jun 13, 20233 min read
What is PR Planning?
PR planning creates strategies to help brands and companies to create sustained value by stimulating, building and engaging...
Martin Beverley
Jun 9, 20231 min read
APG Awards 2023: A word from Martin Beverley, Chair of Shortlisters
The APG Creative Strategy Awards shortlist represents the best of our discipline and aims to help us all get better.
Michael Lee
Feb 13, 20238 min read
Inside the APG Creative Strategy Awards
How to Get on the Short List: A Perspective from Michael Lee
Catherine Gaunt
Oct 31, 20223 min read
"Beautifully articulated barbed comments": Do Consumers Kill Ideas?
It's clear that despite the potentially polarising nature of the event's title, some common themes were unearthed during the session...
Oscar Beach & Lucy Wilson
Oct 6, 20223 min read
Shagpile happiness: How to brief in doom and gloom
Inspired by an overview of ITV’s fantastic “What Unites a Kingdom?” research, Cultural Insights Lead Lucy Crotty detailed...
APG
Jun 8, 20222 min read
Why it’s good to be a member of the APG
When you become a member of the APG you get a lot of really useful free stuff like access to our Think Tank with awards papers, video...
Mike Alhadeff
Apr 12, 20224 min read
What does Manchester United tell us about brand planning?
Anybody that knows me, will know that I’m a massive Manchester United fan. Which has made the last month particularly painful...