The APG Creative Strategy Awards 2025 winners are announced

This year, the judges took a bold and brilliant decision. 

The awards were launched with a theme of ‘Every Flavour of Strategy.’ Chair of Judges Tom Roach called for entries that reflected the real diversity of creative strategy as it is practised now.

They flooded in. In fact, 2025 saw the biggest ever number of entries to the APG Awards. 150 in all.

And they are brilliant. 

In particular, the final judges of this year’s awards were totally bowled over with the sheer diversity of thinking in creative strategy that underpinned and strongly differentiated all the Gold winners - absolutely the embodiment of this year’s theme.

So for the first time and probably the only time ever, the APG Grand Prix is awarded jointly to all 7 Gold winners because they individually and separately showcase 7 absolutely excellent and strongly differentiated flavours of creative strategy: DP World, Dulux, Mayor of London, Müller Rice, Procell, Škoda and Very.

The Stephen King Strategy Agency of the Year, is awarded to Ogilvy UK.

View all the winners here

Sarah Newman

APG Director