

The Best Job in the World?
I’ve chatted to a lot of planners so far this year and gripes about this and that aside, I’ve been struck by how many wanted to talk about..
Sarah Newman - APG Director
Jan 30, 20243 min read


A word from the APG's new Co-Chairs
Think of a planner. What image comes to mind? Ironic notebook? Quiet demeanour? Statement glasses? You probably conjured one of these right?
APG
Jan 16, 20243 min read


APG Kicking Down Doors
Here’s what we learned from the Grand Prix winners, Barbie, This Girl Can and Bodyform/Libresse with thanks to...
APG
Oct 26, 20233 min read


A Review of Richard Shotton's Book - The Illusion of Choice
With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...
APG
Sep 5, 20231 min read


APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...
Sarah Newman - APG Director
Aug 7, 20234 min read


The Soft Skills That Work Hard
In this post reflecting on what he’s learned from running APG’s Nailing Your Strategy course, James Caig considers the importance of...
APG
Aug 1, 20239 min read


B&Q, Gardener of the Year: A PR Planning Case Study
My personal philosophy is that PR is where brand collides with the real world...
APG
Jun 13, 20231 min read


Planning in Corporate Affairs | A PR Planning Case Study
At Hanover, every one of our strategists is an integrated strategist with a strong data vertical, be it in media and....
APG
Jun 13, 20234 min read
