Articles

A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...

In this post reflecting on what he’s learned from running APG’s Nailing Your Strategy course, James Caig considers the importance of...

My personal philosophy is that PR is where brand collides with the real world...

At Hanover, every one of our strategists is an integrated strategist with a strong data vertical, be it in media and....

We saw a bigger opportunity at the heart of the brief – that being to reinforce Minecraft’s role in culture as a force for driving...

PR planning creates strategies to help brands and companies to create sustained value by stimulating, building and engaging...

The APG Creative Strategy Awards shortlist represents the best of our discipline and aims to help us all get better.

How to Get on the Short List: A Perspective from Michael Lee

It's clear that despite the potentially polarising nature of the event's title, some common themes were unearthed during the session...

Inspired by an overview of ITV’s fantastic “What Unites a Kingdom?” research, Cultural Insights Lead Lucy Crotty detailed...

When you become a member of the APG you get a lot of really useful free stuff like access to our Think Tank with awards papers, video...

Anybody that knows me, will know that I’m a massive Manchester United fan. Which has made the last month particularly painful...

Tom Roach, VP of Brand Strategy at Jellyfish shares his fresh perspectives on some of the new and different ways to be a planner these days.

If there’s one thing I hope to achieve over the two years of my term as Chair, it is to try to broaden the awareness of our profession...

I’m delighted to announce that Michael Lee is the new Chair of the APG.