

We Listen
If you’ve been to our events or training courses, you know how seriously we take our feedback. It’s always helpful to hear from you...
APG
Dec 6, 20212 min read


The Serfs of the Internet fight back
Remember those early innocent days of social media. We happily overshared on Facebook. "User Generated Content” became a common phrase...
Julian Saunders
Nov 23, 20214 min read


Is working life working for you?
As we experiment with hybrid working we want to know how it is working for you and the whole Planning community...
APG
Nov 4, 20211 min read


APG Awards 2021: A Word from Vicki Holgate, APG Chair
For planners looking for inspiration, you will find over 30 stories of transformation and ingenuity. This year's papers are bursting with...
Vicki Holgate
Oct 15, 20212 min read


APG Awards 2021: A Word from Charlie Snow, Chair of Judges
After we had heard all the presentations of these papers, one of my fellow judges turned round and said: “It is such a joy to be....
Charlie Snow
Oct 15, 20212 min read


Detectives and Comedians
“What kind of planner are you?” I remember being thrown by that interview question the first time I heard it...
APG
Aug 31, 20213 min read


Getting to Better Briefs
We radically improve our chances of writing a better brief if we get a really good brief from the client. But how do we encourage that,...
APG
Jun 4, 20211 min read


Planning Meets Sports & Entertainment
When I started my career in B2B, I wondered what planning looked like in other types of agencies. Were they doing the same things?
APG
Mar 11, 20213 min read


Top Models
There are 11 parts to the programme, each featuring a different strategic model. The models have been chosen by Jon Leach.
APG
Sep 29, 20202 min read


Sharpen Your Strategy Skills with Football
Fantasy Premier League is here. As strategists, we're always looking out for new ways to test our skills and, frankly, show off a bit....
APG
Sep 2, 20201 min read


What Fantasy Football Taught Me About Data
Last year I won our agency fantasy football competition, claiming £270 in old tenners that I then had to take to the bank to convert into...
Loz Horner
Sep 2, 20203 min read


The Fundamentals of Strategy: A Brilliant How To
We have designed a brand new course for anyone who uses planning and strategic thinking in their work, be it for an agency or client or cons
APG
Jun 25, 20201 min read


Onwards and upwards!
At the APG, we are very aware that this is a tricky time for many strategists. Some are rushed off their feet. Others are on furlough....
Vicki Holgate
May 28, 20202 min read


Content For A Great CV
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...
Denise Williams
May 27, 20202 min read


The Hustler’s Tool Kit - "How to survive as a first-time freelancer"
So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go...
Jon Leach
May 26, 202010 min read
