Articles

After we had heard all the presentations of these papers, one of my fellow judges turned round and said: “It is such a joy to be....

“What kind of planner are you?” I remember being thrown by that interview question the first time I heard it...

We radically improve our chances of writing a better brief if we get a really good brief from the client. But how do we encourage that,...

When I started my career in B2B, I wondered what planning looked like in other types of agencies. Were they doing the same things?

There are 11 parts to the programme, each featuring a different strategic model. The models have been chosen by Jon Leach.

Fantasy Premier League is here. As strategists, we're always looking out for new ways to test our skills and, frankly, show off a bit....

Last year I won our agency fantasy football competition, claiming £270 in old tenners that I then had to take to the bank to convert into...

We have designed a brand new course for anyone who uses planning and strategic thinking in their work, be it for an agency or client or cons

At the APG, we are very aware that this is a tricky time for many strategists. Some are rushed off their feet. Others are on furlough....

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go...

The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a...

What is the role of a planner in planning and a strategist in strategy? It can be such an ambiguous role you can spend half your job figurin

THINK: Aim for Zero. World renowned astronaut, Chris Hadfield wrote an incredible book entitled 'An Astronaut's Guide to Life on Earth'....

I have never heard the word unprecedented spoken so many times as I have in the past month or so. So often, in fact, that I sometimes...