Articles

Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.

In this article Loz Horner lets us know the things that he does to help make him a better planner.

Alaina Crystal covers problem solving and having insightful questions.

In the next of our 'What 2 things' series, Alaina Crystal of Purpose explains the two things she finds most helpful in her day-to-da

Sophie Lewis shares two things that help her with her Job.

It all boils down to one word for me: People. If you’re interested in people then this’ll be a really interesting career for you.

This year we’ve decided to celebrate some of the wonderful creativity and knowledge from the APG community by sharing the top posts we’ve se

Matt Holt, CSO of Digitas shares the things that most help him with his job.

Thank you all so much for the opportunity to represent the APG as Chair and to have the chance to do my bit to keep the strategy plate spinn

2020 signals a great big welcome to Vicki Holgate who is the new Chair of the APG for the next two years.

We're delighted to be able to give out bursaries to APG members at the end of 2019. The full list is now available. Thank you to everyon

I would like to offer some light observations and ruminations on what was easily the most enjoyable and inspiring two days of my whole year.

So here we are. 2019. The year of no theme. For 25 years these awards have celebrated and recognised the very best in creative strategy. Str

Having judged 27 compelling cases back in September, I’m more than ever convinced that these times of transformational change need your imag

Social media’s ever growing importance in everyday life has resulted in brands paying increasing attention to social channels and in a fair