APG
- Jan 24, 2019
- 2 min
Why YouTube Works should matter to planners
We set up YouTube Works 3 years ago as a YouTube specific effectiveness competition. It was in part a response to wildly inconsistent...
Alison Hoad
- Dec 11, 2018
- 1 min
APG 'Eat Your Greens' Book Review by Alison Hoad
I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...
APG
- Oct 10, 2018
- 3 min
APG Strategy Conference: On the Contrary Summary of the day by Bridget Angear, Joint CSO AMV BBDO
Bridget did the impossible and drew together her thoughts about a long and intense day, with some really useful things for us to think...
APG
- Oct 5, 2018
- 3 min
RIP Charlie Robertson (1954 – 2018)
RIP Charlie Robertson (1954 – 2018) APG Chair 1990-91 I learnt with great sadness and shock that one of planning’s greatest practitioners...
Katie Mackay-Sinclair
- Sep 18, 2018
- 1 min
How Not to Plan - A Review by Katie Mackay-Sinclair
It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...
APG
- Aug 1, 2018
- 3 min
Thinking Around Corners - How do you make people healthier?
At Firefish we like to help people think smartly to solve tricky problems and it doesn’t get much trickier than ‘How do you make people...
Amelia Torode
- Jul 16, 2018
- 1 min
How Not to Plan - A Review by Amelia Torode
It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that
Richard Shotton
- Jul 11, 2018
- 2 min
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set
APG
- Jul 5, 2018
- 2 min
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...
APG
- Jul 2, 2018
- 2 min
How Not to Plan - A Review by Kevin Chesters
Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....
Martin Weigel
- Jun 28, 2018
- 2 min
How Not to Plan - A Review by Martin Weigel
When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...
APG
- Jun 28, 2018
- 2 min
How Not to Plan - A Review by Neil Godber
How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...