How Not to Plan - A Review by Martin Weigel
When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...
APG
Jun 28, 20182 min read
How Not to Plan - A Review by Neil Godber
How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...
APG
Jun 28, 20182 min read
How Not to Plan - A Review by Paul Feldwick
Today, we have a better and more soundly based understanding of how to make effective advertising than ever before. And this book, a...
APG
Jun 27, 20181 min read
What the Ad World Can Learn from Politics?
Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re...
APG
Jun 21, 20182 min read
Meditations on Alastair Campbell
APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...
APG
Jun 19, 20182 min read
Thinking Around Corners
The fourth instalment of Thinking Around Corners, run in partnership with the Firefish, took place at Google’s HQ in central London and...
APG
May 31, 20184 min read
International Strategy Slam
If you’re one of the few people who prefer relevant and efficient communication to another cool ad, we’ve got something for you. The...
APG
May 10, 20182 min read
Information Diet | Tom Chatfield
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...
APG
May 9, 20183 min read
How Technology Can Feed Curiosity
Throughout this series, we’ve emphasised the need to be open to insights and stimuli from outside the industry. For this final chapter in...
APG
May 9, 20183 min read
Staying Curious; You Should Be T-Shaped
There’s so much stuff to know and learn about. How do you choose where to start – or where to end? You know how you read a book about,...
APG
May 1, 20184 min read
Information Diet | Raquel Chicourel
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...
APG
May 1, 20183 min read
Information Diet | Faris Yakob
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...
APG
Apr 24, 20183 min read
What You Think Is A Function Of The Ideas You Consume
Within our industry, Faris Yakob is well known as a high performance cognitive athlete. He is one of the most consistently interesting,...
APG
Apr 24, 20187 min read
Information Diet | Ian Leslie
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...
APG
Apr 18, 20182 min read
Information Diet | Kevin Chesters
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...
APG
Apr 18, 20181 min read