APG 'Eat Your Greens' Book Review by Alison Hoad
I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...
APG
Dec 11, 20181 min read
APG Strategy Conference: On the Contrary Summary of the day by Bridget Angear, Joint CSO AMV BBDO
Bridget did the impossible and drew together her thoughts about a long and intense day, with some really useful things for us to think...
APG
Oct 10, 20183 min read
RIP Charlie Robertson (1954 – 2018)
RIP Charlie Robertson (1954 – 2018) APG Chair 1990-91 I learnt with great sadness and shock that one of planning’s greatest practitioners...
APG
Oct 5, 20183 min read
How Not to Plan - A Review by Katie Mackay-Sinclair
It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...
APG
Sep 18, 20181 min read
Thinking Around Corners - How do you make people healthier?
At Firefish we like to help people think smartly to solve tricky problems and it doesn’t get much trickier than ‘How do you make people...
APG
Aug 1, 20183 min read
How Not to Plan - A Review by Amelia Torode
It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that
APG
Jul 16, 20181 min read
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set
APG
Jul 11, 20182 min read
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...
APG
Jul 5, 20182 min read
How Not to Plan - A Review by Kevin Chesters
Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....
APG
Jul 2, 20182 min read
How Not to Plan - A Review by Martin Weigel
When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...
APG
Jun 28, 20182 min read
How Not to Plan - A Review by Neil Godber
How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...
APG
Jun 28, 20182 min read
How Not to Plan - A Review by Paul Feldwick
Today, we have a better and more soundly based understanding of how to make effective advertising than ever before. And this book, a...
APG
Jun 27, 20181 min read
What the Ad World Can Learn from Politics?
Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re...
APG
Jun 21, 20182 min read
Meditations on Alastair Campbell
APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...
APG
Jun 19, 20182 min read
Thinking Around Corners
The fourth instalment of Thinking Around Corners, run in partnership with the Firefish, took place at Google’s HQ in central London and...
APG
May 31, 20184 min read