Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Information Diet | Katie Mackay-Sinclair

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He...

APG

Apr 17, 20184 min read

Can Planners Really Find An Insight In An Hour?

Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...

APG

Apr 6, 20184 min read

APG Noisy Thinking | If the structure of our industry is broken, what should strategists do next?

This was a great big question designed to make us think about the big picture in a more strategic way, as well as offering some solutions...

APG

Mar 15, 20187 min read

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...

APG

Feb 20, 20188 min read

A Review of The Choice Factory – Richard Shotton

I’ve always said that the job of any planner is to separate the useful from the interesting...

APG

Feb 16, 20183 min read

The Next Chapter

Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of...

APG

Jan 15, 20182 min read

Thinking Around Corners 3

After the sell-out success of our last Thinking Around Corners event over at DigitasLBi, run in partnership with the Firefish, Event 3...

APG

Jan 4, 20185 min read

APG Noisy Thinking | What inspires you?

Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...

APG

Dec 8, 20176 min read

APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements...

APG

Nov 7, 201712 min read

More from the insights treasure trove (Beats by Dre)

Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...

APG

Nov 7, 20172 min read

An insight treasure trove (that all strategists should read)

Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...

APG

Nov 1, 20172 min read

Leadership and the Amplified Self

It is perhaps appropriate that we end this series on ‘How To Get On’ with a few thoughts on leadership. I should say that great...

APG

Oct 27, 20173 min read

The Third Pearl (Positive Presence)

This is part of a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How To Get...

APG

Oct 25, 20174 min read

How To Get On: Gen X Edition