APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...
APG
Feb 20, 20188 min read
A Review of The Choice Factory – Richard Shotton
I’ve always said that the job of any planner is to separate the useful from the interesting...
APG
Feb 16, 20183 min read
The Next Chapter
Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of...
APG
Jan 15, 20182 min read
Thinking Around Corners 3
After the sell-out success of our last Thinking Around Corners event over at DigitasLBi, run in partnership with the Firefish, Event 3...
APG
Jan 4, 20185 min read
APG Noisy Thinking | What inspires you?
Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...
APG
Dec 8, 20176 min read
APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g
You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements...
APG
Nov 7, 201712 min read
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...
APG
Nov 7, 20172 min read
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...
APG
Nov 1, 20172 min read
Leadership and the Amplified Self
It is perhaps appropriate that we end this series on ‘How To Get On’ with a few thoughts on leadership. I should say that great...
APG
Oct 27, 20173 min read
The Third Pearl (Positive Presence)
This is part of a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How To Get...
APG
Oct 25, 20174 min read
How To Get On: Gen X Edition
This is part of a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How To Get...
APG
Oct 23, 20174 min read
Achievements, Assets, Advocacy: The AAA Approach to Career Progress
I confess I wasn’t the most comfortable Head of Planning. I found people’s ambitions often ran ahead of their delivery, and my capacity...
APG
Oct 20, 20174 min read
A Suit’s Perspective
This is part of a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How To Get...
APG
Oct 18, 20174 min read
Why No Plan Is the Best Plan
This is part of a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How To Get...
APG
Oct 17, 20175 min read
The Unchanging Appraisal: Learning to Accentuate the Positives and Disregard the Negatives
This is just a simple lesson in how to handle appraisals. It took me some years of frustration to arrive at this conclusion. Do you have...
APG
Oct 16, 20172 min read