Articles

On 20th April 2017, 60 lucky APG Young Planners spent an evening with Jim Carroll, the former Chairman and Planning Director of BBH...

In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...

We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our...

David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...

One of the appealing aspects of behavioural science is that rather than being a single, over-arching theory, it’s a broad collection of...

Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...

This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...

If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...

This is an edited version of the talk I gave at the APG Transformational team event. For a few years I was lucky enough to lead strategy...

I’m not going to talk to you today about some of the transformational ways of working that we started to implement at Saatchi’s in recent...

It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting...

There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of...

APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing...

Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A...

Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all...