Articles

I’m not going to talk to you today about some of the transformational ways of working that we started to implement at Saatchi’s in recent...

It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting...

There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of...

APG have partnered with YouTube to launch the inaugural YouTube Works for Brands initiative. This aims to highlight the growing...

Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A...

Digital years being like dog years (one human = seven dog), 84 years ago, I edited an APG book called The Communications Challenge – all...

Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...

Last month Bristol held its first ever Social Media Week. There were more than fifty events, and more than 1500 people attended or spoke...

It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...

It's not just the long, gloomy Icelandic winters that make Detective Erlendur Sveinsson a rather moody figure. His life has had more than...

At the beginning of his talk last week, Mark Hancock, head of planning at The Real Adventure, noted the habit former Tesco CEO Terry...

Warning: Short Rant Follows: Is it just me or do more and more of our clients (and, sadly, some colleagues) think they can answer nutty...

Being a planner today is bewildering. Or at least, I am bewildered. Big picture wise, in line with client-agency relationships, the role...

Give yourself this one rule: you have one chance to get your idea across. If it works, you’re a hero, if you mistime it, it’ll get lost...

I see planning as a creative discipline, and I think creativity has a lot to do with synthesis. Don’t artists synthesise within culture...