Game of Thrones Career Planning
This is one of the first in a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of...
APG
Oct 5, 20174 min read
From the Library to the Lobby: Making the Switch from Academia to Agency
This is the first in a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How...
APG
Oct 3, 20174 min read
How do you tell the stories that grip the nation?
We started talking to ITV earlier this year. We were interested in 3 things. The first is the Brexit bubble. The much discussed sense...
APG
Sep 8, 20173 min read
More “APG Thinking Around Corners”
At the end of July, we returned to DigitasLBi for the second Thinking Around Corners event, run in partnership with Firefish. These...
APG
Aug 28, 20175 min read
How To Survive Your First Year As A Freelance Planner
Image source When Disneyland first opened its doors in 1955, nothing was ready The night before the opening ceremony, workers were still...
APG
Aug 4, 20175 min read
Planners Unmasked | Chris Welton
I believe tech and data can do wonders for creativity and make it even more relevant but I think as an industry there’s a danger we jump...
APG
Aug 3, 20173 min read
How to get ahead in planning? Advice from four wise owls.
Four wise owls of the planning world have revealed what they think it takes to succeed as a young planner. Learn about what they look for...
APG
Aug 1, 20174 min read
Cannes 2017: The ones that won, and one or two that got away….
APG collaborated with the Guardian on a review of the festival for the benefit of all those who didn’t make it as far as the croisette....
APG
Jul 20, 20177 min read
Planners Unmasked | Max MacBeath
I think the best piece of advice I've had is to never take a job in advertising for an agency’s reputation or the brands it services.
APG
Jul 20, 20173 min read
Planners Unmasked | Anna Thairs
To be a good planner you’ve got to be endlessly curious, and to be endlessly curious requires (in my opinion!) a certain level of energy and
APG
Jul 13, 20174 min read
As everything evolves, Strategists must save the world – by not changing
How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign...
APG
Jun 19, 20175 min read
Think like a CSO (with Phil Adams)
I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...
APG
Jun 13, 20174 min read
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...
APG
Jun 1, 20174 min read
APG West | A matter of perspective
A write up of APG West Planning Labs, May 2017. This event posed a deliberately provocative question: Can you do the best work of your...
APG
May 30, 20174 min read
APG Thinking Around Corners
In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ in the worst rainstorm of the year. So a tribute to...
APG
May 25, 20177 min read