Planners Unmasked | Anna Thairs
To be a good planner you’ve got to be endlessly curious, and to be endlessly curious requires (in my opinion!) a certain level of energy and
APG
Jul 13, 20174 min read
As everything evolves, Strategists must save the world – by not changing
How the world changed in ten years I came to London from India in the summer of 2006. I remember being in large ‘integrated’ campaign...
APG
Jun 19, 20175 min read
Think like a CSO (with Phil Adams)
I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...
APG
Jun 13, 20174 min read
What makes different types of planners tick?
Last week at the Guardian, APG Young Planners met for the third time this year to dig deep into the minds of five top Planners and...
APG
Jun 1, 20174 min read
APG West | A matter of perspective
A write up of APG West Planning Labs, May 2017. This event posed a deliberately provocative question: Can you do the best work of your...
APG
May 30, 20174 min read
APG Thinking Around Corners
In a new approach to strategy events we held the first ‘APG Thinking Around Corners’ in the worst rainstorm of the year. So a tribute to...
APG
May 25, 20177 min read
10 Characteristics of a Planner
On 20th April 2017, 60 lucky APG Young Planners spent an evening with Jim Carroll, the former Chairman and Planning Director of BBH...
APG
May 3, 20172 min read
APG Noisy Thinking | Do we need target audiences any more?
In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...
APG
Apr 27, 20175 min read
APG West | Agency value and the search for innovation
We started APG West to help embed strategic thinking as a more prominent part of agencies’ (and clients’) business here. That’s our...
APG
Apr 13, 20175 min read
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...
APG
Mar 23, 20173 min read
Three underused biases that affect creative messaging, channel sellection, media implementation
One of the appealing aspects of behavioural science is that rather than being a single, over-arching theory, it’s a broad collection of...
APG
Mar 16, 20175 min read
APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good
Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...
APG
Mar 9, 201710 min read
12 Brilliant Behavioural Science Books
This week I’ve shared what I think are some of the best books, blogs and events on the topic. In the following weeks I’ll discuss some...
APG
Mar 9, 20175 min read
5 tips to write a winning paper
If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...
APG
Mar 8, 20173 min read
It woz the team wot recruited more teachers
This is an edited version of the talk I gave at the APG Transformational team event. For a few years I was lucky enough to lead strategy...
APG
Feb 23, 20172 min read