Articles

We're announcing the new Long-Term Thinking Award: A new category, for 2019 APG Creative Strategy Awards. As our world is increasingly...

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...

We set up YouTube Works 3 years ago as a YouTube specific effectiveness competition. It was in part a response to wildly inconsistent...

I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...

Bridget did the impossible and drew together her thoughts about a long and intense day, with some really useful things for us to think...

RIP Charlie Robertson (1954 – 2018) APG Chair 1990-91 I learnt with great sadness and shock that one of planning’s greatest practitioners...

It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...

At Firefish we like to help people think smartly to solve tricky problems and it doesn’t get much trickier than ‘How do you make people...

It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that

The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set

My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...

Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....

When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...

How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...

Today, we have a better and more soundly based understanding of how to make effective advertising than ever before. And this book, a...