Articles

Matt Holt, CSO of Digitas shares the things that most help him with his job.

Thank you all so much for the opportunity to represent the APG as Chair and to have the chance to do my bit to keep the strategy plate spinn

2020 signals a great big welcome to Vicki Holgate who is the new Chair of the APG for the next two years.

We're delighted to be able to give out bursaries to APG members at the end of 2019. The full list is now available. Thank you to everyon

I would like to offer some light observations and ruminations on what was easily the most enjoyable and inspiring two days of my whole year.

So here we are. 2019. The year of no theme. For 25 years these awards have celebrated and recognised the very best in creative strategy. Str

Having judged 27 compelling cases back in September, I’m more than ever convinced that these times of transformational change need your imag

Social media’s ever growing importance in everyday life has resulted in brands paying increasing attention to social channels and in a fair

AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for

Judie was known as one of the 'godmothers' of account planning and she stayed involved with the industry and with planners until nea

The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do

As I am eminently unqualified to advise you how to win Gold, I will instead recount the advice from this week’s ‘How To Win 2’ event featuri

We're announcing the new Long-Term Thinking Award: A new category, for 2019 APG Creative Strategy Awards. As our world is increasingly...

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...

I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...