Articles

When I started my career in B2B, I wondered what planning looked like in other types of agencies. Were they doing the same things?

There are 11 parts to the programme, each featuring a different strategic model. The models have been chosen by Jon Leach.

Fantasy Premier League is here. As strategists, we're always looking out for new ways to test our skills and, frankly, show off a bit....

Last year I won our agency fantasy football competition, claiming £270 in old tenners that I then had to take to the bank to convert into...

We have designed a brand new course for anyone who uses planning and strategic thinking in their work, be it for an agency or client or cons

At the APG, we are very aware that this is a tricky time for many strategists. Some are rushed off their feet. Others are on furlough....

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go...

The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a...

What is the role of a planner in planning and a strategist in strategy? It can be such an ambiguous role you can spend half your job figurin

Albert Einstein once said, "If you can't explain it to a six-year-old, you don't understand it yourself".

I have never heard the word unprecedented spoken so many times as I have in the past month or so. So often, in fact, that I sometimes...

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

In this post Richard Kirk, Chief Strategy Officer at Zenith UK lets us know about the two things that most help him with his Job.

Wikipedia is a blessing and a curse. It’s an Alice hole for the curios. Well, this and Google Scholar...