Articles

The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a...

What is the role of a planner in planning and a strategist in strategy? It can be such an ambiguous role you can spend half your job figurin

Albert Einstein once said, "If you can't explain it to a six-year-old, you don't understand it yourself".

I have never heard the word unprecedented spoken so many times as I have in the past month or so. So often, in fact, that I sometimes...

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

In this post Richard Kirk, Chief Strategy Officer at Zenith UK lets us know about the two things that most help him with his Job.

Wikipedia is a blessing and a curse. It’s an Alice hole for the curios. Well, this and Google Scholar...

I went to meet with a marketing director the other day for a cup of tea and a catch-up. He is an old colleague who now works for a large...

In this post Ben Shaw, CSO of BBH shares the two things that most help him with his Job as a planner.

Right to Disconnect More Important Than Ever Many of you found the APG Right to Disconnect Programme deeply helpful, and many agencies...

“If you can't handle me at my worst, then you sure as hell don't deserve me at my best.” - Marylin Monroe Strange times we are living. A...

In this Post Richard Clay, Group Strategy Director of Zenith UK Shares the two things that make him better at his Job.

All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...

Martin Beverley, CSO of adam&eveDDB shares his thoughts on what two things make him better at his Job.

In this article Jen Smith of Craft Media tells us about the two things that help her in her Job.