Getting to Better Briefs

We radically improve our chances of writing a better brief if we get a really good brief from the client.

But how do we encourage that, and what are the issues from a planner’s perspective?

A couple of Planners from Australia have developed a short and engaging survey to find out more, by getting responses from strategists in the main English speaking advertising markets.

https://www.betterbriefsproject.com/

All the results will be shared with us.

We think this is a really useful initiative so please take a few minutes to fill it in:

https://www.honesty-box.co.uk/box/bb-21

Thank you!

Sarah Newman

APG Director