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Getting to Better Briefs


We radically improve our chances of writing a better brief if we get a really good brief from the client.


But how do we encourage that, and what are the issues from a planner’s perspective?


A couple of Planners from Australia have developed a short and engaging survey to find out more, by getting responses from strategists in the main English speaking advertising markets.


All the results will be shared with us.


We think this is a really useful initiative so please take a few minutes to fill it in:



Thank you!


Sarah Newman

APG Director

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