> Student & Young Planner Awards

APG Student & Young Planner Awards 2015

In Partnership with Daniel Marks London

In 2015 we held the first ever APG Awards for students, graduates and Young Planners. 


Entrants were to answer a live brief created jointly by Leo Burnett and McDonald's.


How do you make a 47 year old product (The Big Mac) relevant to 16-24 year olds? 


Submissions were judged by a panel of industry experts that awarded thinking based on genuine consumer insight and ideas that would be successful in the amongst the audience. 


The winner in the students and graduate category won a 6-week internship at Fallon and automatic fast-tracking to the final stage of recruitment for Leo Burnett’s graduate micro-agency, The Foundry.


The Young Planner won an APG Creative Strategy Award and had their paper published in our 2015 APG Creative Strategy Award Book. See below for the winners in each category.

APG Student Award Winners

Young Planner Winners