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Tom Roach on the APG Creative Strategy Awards 2025
in association with Channel 4

As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we want to welcome entries from as far and wide as possible - to broaden out the awards so they truly represent and celebrate every flavour of strategy.

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Logic, Magic and Sparkle: Workshops on how to write a winning APG case history
Next workshop: 10th February

The APG Creative Strategy Awards are on again in 2025. So if you’re true to the literal interpretation of ‘planner’ or indeed ‘planning’ you will already have started work on your entry. 

 

There are 3 workshops: Logic, Magic and Sparkle. You can do 1, 2 or all 3 of them. Between them, they cover the essential ingredients of the perfect creative strategy case history delivered by the experts in writing and winning APG awards.

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The APG A-Z: 
Creative Strategy in 26 Videos

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

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Kit Altin on the APG Creative Strategy Awards 2025
in association with Channel 4

The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors wider than ever before. As Chair of The Shortlist Jury, I'm thrilled to announce not only an extraordinary panel of judges drawn from across the strategic spectrum, but also a series of exciting changes to the awards themselves - all designed to discover and celebrate strategic excellence wherever it exists.

On Strategy Podcast
On Strategy Podcast with
Fergus O'Carroll, Tom Roach & Sarah Newman

From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there.

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What is the APG Think Tank?

The clue is in the name. It’s the place on the APG site where we bring together all the precious bits of strategic learning that can help you navigate a tricky problem, give you fresh inspiration or just wake up your jaded planning brain when you need help but don’t know where else to go.

To get a taster of how excellent these resources are for members, we’re giving you the chance to download one example of each for free.

APG Awards Launch in partnership with Channel 4

Events

Awards Workshop: Logic

20th January 2025

5pm-6pm GMT (online)

Arrive & Thrive

28th January 2025

(more info coming soon)

Awards Workshop: Sparkle

3rd February 2025

5pm-6pm GMT (online)

Awards Workshop: Magic

10th February 2025

4.30pm-5.30pm GMT (online)

Training

The APG A-Z

Sign up any time

Essential Planning Skills

25th Feb, 4th, 11th, 18th, 25th March & 1st April 2025

 

Planning Fundamentals

3rd, 4th, 5th, 6th March 2025

Agile Strategy

31st March, 1st, 2nd, 3rd April 2025
 

APG Night School

Starts April 2025

Strategic Masterclasses

30th April, 7th, 14th, 21st, 28th May 2025

Strategy for Solving Business and Marketing Problems

16th & 17th June 2025

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