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APG News



'How To' Write Brilliant Briefs and Deliver Brilliant Briefings (with Martin Beverley)

28th May | 5pm-6pm BST | Online

Get the Best Out of AI Series:

Session 3: Building a Brand in an AI World

11th June | 5pm-6pm | Online

Session 4: Synthetic Data and Simulations

9th July | 5pm-6pm BST | Online

Session 5: Reimagined Consumers

17th Sept | 5-6pm BST | Online

Session 6: Future Proofing Your Career

15th Oct | 5pm-6pm BST | Hybrid



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APG Night School

22nd, 24th, 29th, 31st July & 5th, 7th & 12th August 2024

Agile Strategy

9th, 10th, 11th & 12th September

Strategy for Solving Business and Marketing Problems

16th & 23rd September

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'How To' Write Brilliant Briefs and Deliver Brilliant Briefings (with Martin Beverley)

28th May | 5pm-6pm BST | Online

In this session Martin Beverley, Co-Chair of the APG and CSO at adam&eveDDB, will be focusing on how to write brilliant briefs and deliver brilliant briefings.

He will cover principles for writing the best and most effective briefs and creating the most inspirational briefings. There will be plenty of examples, tricks and tips that can be put into practice.​

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Get the Best Out of AI
(with Oli Feldwick)
Next Session: 11th June

This series of talks and discussions is designed to go deeper into specific AI topics that have a direct relevance to the practice of Planning and Strategy. The format will include participation and a group exercise, along with a decent time for question & answer & discussion.


The sessions will be co-hosted by Oli Feldwick, joined by guest hosts throughout the series. Our initial run of 6 sessions will end with a hybrid virtual and physical session and a chance to meet up and connect.

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Creative Strategy in 26 Videos

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

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A word from the APG's new

Think of a planner. What image comes to mind? Ironic notebook? Quiet demeanour? Statement glasses? You probably conjured one of these, right? 


There’s a lingering stereotype that planners are introverted intellectuals who prefer to work solo. Of course it’s a cliché for a reason. Many strategic thinkers would choose time and space to mull over a problem or an idea....

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APG Creative Strategy Awards: What the judges are really thinking

This week John Bizzell, WARC’s awards lead, talked to Martin Beverley, Chair of Shortlisting Judges and and Kate Waters, Chair of Judges, on what they were really thinking during this year's APG Creative Strategy Awards.


We are delighted to announce the winners for the 2023 Creative Strategy Awards

The Planning team at Leo Burnett carried away the Grand Prix for McDonald’s ‘Raise Your Arches’; a spectacular demonstration of transformational creative strategy.

adam&eveDDB were crowned Stephen King Strategy Agency of the year.

In the year where we had the highest ever number of entries, it’s a real accolade to win a prize and the winning cases are brilliant. And if you’re an APG member you can read the cases on Think Tank.

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The results are in...

A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it.


Each week we will be featuring a new piece written by Jim Carroll, a long serving strategist and former UK Chairman at BBH. Click through to read more and subscribe.

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Planners can be wonderful
by: Sarah Newman

I like planners. 


In fact I like them a lot. 


My job means I mostly hang out with other planners of all ages and stages and casts of mind and temperament. They, you, have all sorts of wonderful qualities and quirks, and I can put my hand on my heart and say that I have rarely had a boring conversation with a planner. 


Planners are curious and quick and interested in everything. They can be funny and sparky and ponderously clever. But the thing I most notice is how generous you can be with your time and your ideas and your personal IP....

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Humans Wanted
By: Tom Roach

This is a call to arms for strategy people to join a new APG GenAI & AI Working Group that aims to get the best from the technology for the planning and strategy community, and help shape a positive future for the discipline.

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ITV Head First Award
A mental health & wellbeing initiative

Carolyn McCall launched ITV Head First at this year’s ITV Palooza. This competition asks brands to join ITV and communicate to the nation the importance of taking steps towards better mental health and wellbeing, through the creation of an on-air spot.


The total prize fund is £2 million of airtime - with the winner being awarded £1 million and ITV offering to match-fund the other four shortlisted entries up to £250k each, in order to get as many representative campaigns on air as possible. The award will be chaired by Sheila Mitchell CBE, former Marketing Director for Public Health England who was the architect behind Every Mind Matters. 

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Michael Lee reveals what makes a great planner

Michael Lee, APG Chair and Group CSO at the VCCP Partnership is talking Planning skills and much more. Michael is a gripping speaker and it’s a really good conversation. Highly recommended.


APG Arrive & Thrive
How to help new talent flourish

APG Arrive and Thrive is a cross-agency initiative to improve the way we recruit, support and train young people from diverse and more disadvantaged backgrounds. Click through to read more about it and watch the video from our launch event. 

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What is in APG Think Tank?

The clue is in the name. It’s the place on the APG site where we bring together all the precious bits of strategic learning that can help you navigate a tricky problem, give you fresh inspiration or just wake up your jaded planning brain when you need help but don’t know where else to go.

To get a taster of how excellent these resources are for members, we’re giving you the chance to download one example of each for free. You’re welcome!’

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