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The APG is a membership organisation that promotes smarter thinking.
We believe in the importance of equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.
The Home for Planners & Strategists
APG News
APG Launch the APG Awards
21st January 2021
We’re launching the 2021 APG Awards on 21st January at 5.30pm GMT. It’s open to everyone in every geography. Charlie Snow, Michael Lee and Vicki Holgate will talk about the breadth of possibilities for writing papers, the best examples of creative strategy and what a really good case might look like.
Tips for How to Win a 2021 APG Creative Strategy Award
Margaux Revol, 2019 Grand Prix winner for Bodyform/Libresse shares her top tips for writing and presenting a winning APG Creative Strategy Awards Paper.
APG Awards:
Inspirational Creative Strategy
WARC’s Chiara Manco uncovers learnings from past winners of the APG Creative Strategy Awards.
BLM Education Resources
This is a list of helpful literature and resources from Gen Kobayashi CSO at Engine. Gen says: 'The team at ENGINE curated these in response to BLM and to mark Juneteenth. We all took the Friday afternoon off from work to educate ourselves on Black history and the structural racism that exists in our society. We did this because the first step in combating and eradicating racism is education and greater understanding of the injustices that People of Colour have had to face for centuries'
Content for a great CV
by: Denise Williams
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video.
APG Top Talks
Over the coming weeks we will be putting on a host of Top Talks by top strategists. We've asked them to choose topics that they are passionate about or think will be of most use to the APG community. Some will have specific relevance to the times we are in, and others will have more general interest and applicability. They will all be good! They will be about 30 minutes long.
They are an APG member benefit and therefore for members only. You can get your free ticket for each event on Eventbrite.
TEN Years of TED with Kevin Chesters
20th January 2021
Harbour Strategy Partner, Kevin Chesters, has put together a unique, personalised and exclusive presentation of the very best of TED Talks from over the last decade. If you are an APG Member, click through to grab your ticket.
APG's Latest Top Talk:
Leo Rayman
In this Top Talk, Leo Rayman answers the question 'Is Planning on the Right Side of History?'. This is one of the many talks available to APG members if you get a membership and have access to Think Tank.
Jim Carroll's Blog
The Shining: ‘Just a Little Story About Writer’s Block’
Each week we will be featuring a new piece written by Jim Carroll, a long serving strategist and former UK Chairman at BBH. Click through to read more and subscribe.
Think Tank: APG Creative Strategy Case Studies & Top Talks Library for APG members
All the Top Talks will be available on Think Tank, the APG members' part of our site. Most are a video with deck. This should all be working. Let us know if you have any problems accessing it.
The Hustler’s Tool Kit:
"How to survive as a first-time freelancer"
by: Jon Leach
So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go and chucked out of the nest, just to bracket off some other ways of describing the situation).
Podcast Recommendations
Top podcast recommendations from the APG community on advertising, digital, leadership, culture and more... Take a look, have a listen and let us know what you think.
Upcoming
ONLINE EVENTS
TEN Years of TED
with Kevin Chesters
20th January 2021 | 4-5pm GMT
APG Awards Launch
21st January 2021 | 5.30-6.15pm GMT
Top Talk: Finding Inspiration in Visual Culture with Raquel Chicourel
27th January 2021 | 5-6pm GMT
APG Awards How to Win 1: How to Write a Paper
3rd February 2021
APG Awards How to Win 2: Presenting Your Paper
24th February 2021
APG Awards How to Win 3: Long Term Thinking Category
3rd March 2021
APG Awards How to Win 4: Special Prizes
17th March 2021
ONLINE WORKSHOPS
ONLINE TRAINING COURSES
Starts February 2021
How to apply the principles of growth to brands and business
22nd & 23rd February 2021
1st & 2nd March 2021
8th, 9th, 10th & 11th March 2021
11th, 12th, 13th & 14th May 2021
How to Apply Strategy to Solving Client Problems
13th, 20th, 27th April & 11th, 18th, 25th May 2021
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