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The APG is a membership organisation that promotes smarter thinking.
We believe in the importance of equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.
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APG News
'I might as well be a robot' APG Survey Results: Planning During and After the Pandemic
Thanks to the planning community we got over 300 responses to the survey. Results are here. It’s been tough for planners and there is a lot for agency management to think about and act upon. But we have a prescription for action and change, and it’s all in here.
Sarah Newman
The best of the APG Awards: show-stopping PR strategies
By: Chiara Manco, WARC
Past APG Awards winners show PR strategies' potential for brand building and growth, writes WARC's Chiara Manco.
Rewarding strategic thinking in all of its shapes and sizes, the APG Creative Strategy Awards have witnessed their share of PR-led thinking. From brands to charities, winners of the latest edition of the Awards show the many ways PR can play a starring role in effective strategies.
New Video: 'Brandsplaining' with Jane Cunningham & Philippa Roberts
We talk to Philippa and Jane about their excellent new book. We delve into why marketing is still sexist and discuss how to fix it. We ask why the majority of brands still address women from a male perspective, explaining to them what they are and what they can be? We unpack the unconscious biases that shape the conversation and help forge more constructive relationships with female audiences. (APG Members Only)
BLM Education Resources
This is a list of helpful literature and resources from Gen Kobayashi CSO at Engine. Gen says: 'The team at ENGINE curated these in response to BLM and to mark Juneteenth. We all took the Friday afternoon off from work to educate ourselves on Black history and the structural racism that exists in our society. We did this because the first step in combating and eradicating racism is education and greater understanding of the injustices that People of Colour have had to face for centuries'
Content for a great CV
by: Denise Williams
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video.
APG Super Models (with Jon Leach)
APG Super Models is the second series of APG Top Models. It builds on the Top Models series and introduces new and more sophisticated frameworks. If you are new to strategic models, we recommend you start with the Top Models first. (APG Members Only)
Latest APG Top Talk with Phil Adams:
'Field Notes on Activist Strategy'
What can planners learn about strategy from progressives and revolutionaries? For the past four years, Phil Adams has been making documentary films about radical democracy. In the process he has learned some things that usefully transfer to his day job in brand strategy. In this talk he shares some of his strategy observations from the world of activists and political innovators. Phil is an expert strategist with huge experience across different agencies and planning disciplines. (APG Members Only)
Jim Carroll's Blog
The Weeping Businessman: The Pros and Cons of Emotional Contagion
Each week we will be featuring a new piece written by Jim Carroll, a long serving strategist and former UK Chairman at BBH. Click through to read more and subscribe.
Think Tank: APG Creative Strategy Case Studies & Top Talks Library for APG members
All the Top Talks will be available on Think Tank, the APG members' part of our site. Most are a video with deck. This should all be working. Let us know if you have any problems accessing it.
Podcast Recommendations
Top podcast recommendations from the APG community on advertising, digital, leadership, culture and more... Take a look, have a listen and let us know what you think.
Upcoming
ONLINE EVENTS
Keep a look out for more events after Easter
ONLINE WORKSHOPS
ONLINE TRAINING COURSES
11th, 12th, 13th & 14th May 2021
Wednesdays: 19th & 26th May and 2nd & 9th June 2021
'Behavioural Science to Solve Advertising Challenges' with Richard Shotton
8th & 9th June 2021
4th, 5th, 6th and 7th October 2021
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