You can submit your paper as soon as you are ready. It’s easy and quick. If you have any problems email lexi@apg.org.uk

Martin Beverley will cover when and how to make a move, how to burnish your CV, how to approach interviews and how to create your own strategy story. There’s also advice on how to manage upwards at work and how to forge a career that’s rewarding and stimulating.

The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors wider than ever before. As Chair of The Shortlist Jury, I'm thrilled to announce not only an extraordinary panel of judges drawn from across the strategic spectrum, but also a series of exciting changes to the awards themselves - all designed to discover and celebrate strategic excellence wherever it exists.

Michael Hines will be sharing hard, practical, useful advice on how to handle new product launches, using launches for Ford, McDonald's, Samsung, Nike, Old Spice and Clash of Clans to highlight what works and doesn’t, how launches can be a path to the upper echelons of client organisations, and how working on launches can bring in truly imaginative thinking and ground-breaking marketing practice.

It’s the first Noisy Thinking of the year and we’re going in hard with a big debate. There will be sides and clear arguments and these may strike you as counterintuitive! We want to unearth lots of issues around representation and the use of the imagination in trying on other peoples’ shoes. Our speakers include Marco Angelides, Steve Lacey, Omar El-Gammal, Jenika Tanqueray and Josh Bullmore.

As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we want to welcome entries from as far and wide as possible - to broaden out the awards so they truly represent and celebrate every flavour of strategy.

Matthew Straker-Taylor will show how to get attention in a world saturated with comms, content and content creators where simply buying attention is no longer enough. This session unpacks how to harness the power of culture to unlock relevance and earn your place in the conversation, and the minds of consumers.

From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there.