The APG A-Z with Charlie Snow
Launching January 2024
The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.
APG Night School
Starting 22nd January 2024
APG Night School is a brand new kind of online training for planners and strategists who are new to agency life. It’s aimed at people in their first two years of work, typically under 25 years old.
It covers the most important things planners are asked to do at the start of their career in a series of short, clear, practical modules.
Doing a competitive review
Understanding the different uses of qual and quant research
Coming up with and presenting initial strategic thoughts
Helping out on a pitch
Learning what makes you most useful as a junior planner
What Makes Great PR Planning?
Here you can view the presentation from our latest event 'What Makes Great PR Planning?' We heard from Martijn Nieuwenhuis (winner of the APG Creative Strategy Awards PR Prize) who gave his winning pitch, a view on why this won from Rob Alexander and some real world examples of PR Planning at its best, with Teodora Coste and Will Butterworth.
A word from Martin Beverley, Chair of Shortlisters
Building on the theme 'Creative Strategy Works', the shortlist represents an array of how creative strategy works in all its shapes and forms from the widest array of agencies in the UK and internationally.
There are examples of heartbreaking insights, distinctive brand assets, social media storms, diversity, equity and inclusion, long term brand effectiveness, and purpose work that works.
So, we hope there's something for everyone.
Thank you to everyone who submitted a paper and thank you to the shortlisting panel who loved reading them all.
Thinkbox Media Mix Navigator
The Media Mix Navigator is a unique and free tool that helps answer business-specific media questions. Whether you’re looking for guidance on budget setting or a starting point for channel allocation, or looking for some insight for a pitch, the Media Mix Navigator has the data to support you. Have a play and see for yourself.
Jim Carroll's Blog
Each week we will be featuring a new piece written by Jim Carroll, a long serving strategist and former UK Chairman at BBH. Click through to read more and subscribe.
We are delighted to announce the winners for the 2023 Creative Strategy Awards
The Planning team at Leo Burnett carried away the Grand Prix for McDonald’s ‘Raise Your Arches’; a spectacular demonstration of transformational creative strategy.
adam&eveDDB were crowned Stephen King Strategy Agency of the year.
In the year where we had the highest ever number of entries, it’s a real accolade to win a prize and the winning cases are brilliant. And if you’re an APG member you can read the cases on Think Tank.
APG PR Planning
More and more PR agencies, from consumer, corporate, public affairs and financial PR have people doing planning.
And a bunch of them are working with the APG to build a PR planning community.
We’ve had one great kick-off event and we’re working on more. But in the meantime this page has the story so far...
What is in APG Think Tank?
The clue is in the name. It’s the place on the APG site where we bring together all the precious bits of strategic learning that can help you navigate a tricky problem, give you fresh inspiration or just wake up your jaded planning brain when you need help but don’t know where else to go.
To get a taster of how excellent these resources are for members, we’re giving you the chance to download one example of each for free. You’re welcome!’
Why it's good to be an APG Member
When you become a member of the APG you get a lot of really useful free stuff like access to our Think Tank with awards papers, video talks and strategic models, and lots of events that are either free or heavily discounted to APG members.
Click through to learn more about what APG has to offer.
More events coming in 2024...
ONLINE TRAINING COURSES
More workshops coming in 2024...