Head, Heart or Herd | How best to understand the consumer

6 Oct 2010

Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise to better understand them. But there’s still no real consensus: if anything, there are more views than ever as to what makes us all tick.

 

We assembled a panel to discuss the ins and out of the various ways to understand consumers:

John Kearon – Chief Juicer at Brainjuicer
Gemma Calvert – Founder of Neurosense
Mark Earls – Herdmeister

 

PART 1

 

PART 2

 

PART 3

 

PART 4

PART 5

 

PART 6

 

PART 7

 

PART 8

 

 

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