APG
- Oct 6, 2010
- 1 min
Head, Heart or Herd | How best to understand the consumer
Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...
APG
- Sep 15, 2010
- 1 min
Neuroscience (with Professor Gemma Calvert)
As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...