APG
- Nov 15, 2012
- 6 min
Planning in Broadcasting – at the BBC
Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...
APG
- Oct 6, 2010
- 1 min
Head, Heart or Herd | How best to understand the consumer
Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...
APG
- Sep 15, 2010
- 1 min
Neuroscience (with Professor Gemma Calvert)
As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...
APG
- May 4, 2010
- 1 min
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...
APG
- Apr 14, 2010
- 2 min
Pro Social Media Event
Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...