![](https://static.wixstatic.com/media/160ee03f3d8a46f396259a61e073eecd.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/160ee03f3d8a46f396259a61e073eecd.webp)
![Planning in Broadcasting – at the BBC](https://static.wixstatic.com/media/160ee03f3d8a46f396259a61e073eecd.jpeg/v1/fill/w_360,h_240,fp_0.50_0.50,q_90,enc_auto/160ee03f3d8a46f396259a61e073eecd.webp)
APG
- Nov 15, 2012
- 6 min
Planning in Broadcasting – at the BBC
Tuesday night saw the inauguration of a new kind of APG event – the first in a new series of semi-educational evenings that we’ve called...
![](https://img.youtube.com/vi/p3YbzBwAwi4/mqdefault.jpg)
![Head, Heart or Herd | How best to understand the consumer](https://img.youtube.com/vi/p3YbzBwAwi4/mqdefault.jpg)
APG
- Oct 6, 2010
- 1 min
Head, Heart or Herd | How best to understand the consumer
Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...
![](https://static.wixstatic.com/media/35675b2140834d8a9c8ca11e3931e3d7.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/35675b2140834d8a9c8ca11e3931e3d7.webp)
![Neuroscience (with Professor Gemma Calvert)](https://static.wixstatic.com/media/35675b2140834d8a9c8ca11e3931e3d7.jpg/v1/fill/w_360,h_270,fp_0.50_0.50,q_90,enc_auto/35675b2140834d8a9c8ca11e3931e3d7.webp)
APG
- Sep 15, 2010
- 1 min
Neuroscience (with Professor Gemma Calvert)
As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...
![](https://img.youtube.com/vi/tYsPAGj6_hU/mqdefault.jpg)
![The Art of Persuasion](https://img.youtube.com/vi/tYsPAGj6_hU/mqdefault.jpg)
APG
- May 4, 2010
- 1 min
The Art of Persuasion
Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...
![](https://static.wixstatic.com/media/570fd0e9b5094cdaa8ba958bd6dded88.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/570fd0e9b5094cdaa8ba958bd6dded88.webp)
![Pro Social Media Event](https://static.wixstatic.com/media/570fd0e9b5094cdaa8ba958bd6dded88.jpg/v1/fill/w_360,h_270,fp_0.50_0.50,q_90,enc_auto/570fd0e9b5094cdaa8ba958bd6dded88.webp)
APG
- Apr 14, 2010
- 2 min
Pro Social Media Event
Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...