Our flagship evening event held 6 times a year in association with Flamingo. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.

APG Noisy Thinking 2017

Why aren't strategists impacting client's bottom line?

8 March 2017

APG Noisy Thinking

Speakers: Pete Markey, Martin Hayward and Bridget Angear

Does Brand Purpose have a point?

21 September 2017

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Speakers: Richard Shotton, Ian Leslie, Daianna Karaian and Marie Maurer

Do we need target audiences any more?

26 April 2017

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Speakers: Andy Davidson, Frank Durden, Verra Budimlija, Will Whalley and Lucy Jameson

Which bits of your job are going to be taken over by robots, and what are you going to do about it?

6 November 2017

APG Noisy Thinking

Speakers: Amelia Torode, Oli Feldwick, Ronnie Crosbie & Russell Davies

In a disruptive world, what skills do strategists really need to survive?

15 June 2017

APG Noisy Thinking

Speakers: Shekhar Deshpande, Fern Miller, Vicki Holgate and Lisa Bowcott

What inspires you?

6 December 2017

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Speakers: Simon Wassef, Kate Waters, Clare Hutchinson, Pete Buckley, Chris Baker and Clare Phillips

What inspires you?

6 December 2017
 

It’s been a weird and scary 2017.  So bloodied but unbowed, we’re lifting our face to the sun to finish the Noisy year with a dose of inventiveness and originality.

Noisy Thinking on 6th December is all about inspiration.  We will simply ask some exceptionally interesting people, many of whom were stars at this year’s APG Creative Strategy Awards ‘What inspires you?’  And give them the mic.

You’ll hear from…

To read a write-up from the evening, go here

Which bits of your job are going to be taken over by robots, and what are you going to do about it?

6 November 2017
 

Forget about all those 'implications for industry' pieces about AI. Our next APG Noisy Thinking is on 6th November and goes to the nub of what is going to happen to our jobs as strategists. So we've invited 4 brilliant speakers to figure out how and whether AI is going to render their role redundant.

 

Russell Davies will be investigating whether it's practically possible to train a neural network to do planning? Ronnie Crosbie will be working out how he'll be doing his job in practical partnership with a robot and Amelia Torode will be doing a double act with Oliver Feldwick.

Read more about the evening here

Does Brand Purpose Have a Point?

21 September 2017
 

Are we all getting just a bit too worthy?  Have we lost our sense of humour in favour of stocking up on nebulous moral goodie points and severed our connection with people as result?  Is the research on brand purpose deeply flawed?  

 

Or is brand purpose a brilliant idea that has been ruined by the corporates; thriving in smaller businesses and brands who are starting to nibble away at the corporates’ lunch? Is it the driving force behind some of the most successful brands of the C21st and the sine qua non of brand building for the future?

 

The debate about it is not going away, and there’s plenty of evidence and passionate opinion on both sides.  So we’ll seek to expose it all at our first Noisy Thinking of the Autumn on 21st September.  

 

If you want to clarify what you think come along to Google at 6.30pm to hear Richard Shotton of Manning Gottlieb, Daianna Karaian of Thoughtful, Marie Maurer of Ogilvy, Richard Huntington of Saatchi & Saatchi and Ian Leslie, author and journalist.