APG Noisy Thinking 2012
Our flagship evening event held 6 times a year in association with Flamingo. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.

What is the Future of Planning?
8 March 2012
Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan, Richard Huntington and Cameron Saunders. Hailing from the worlds of consultancy, business and the heart of a creative agency respectively, their perspectives on what planning is doing right, what it’s doing wrong, and where it’s headed were eagerly received by a packed audience at the Wellcome Collection.
What is the Future of Planning?


Cameron Saunders | The Future of Planning | APG Noisy Thinking

Adam Morgan | The Future of Planning | APG Noisy Thinking

Q&A | The Future of Planning | APG Noisy Thinking

Richard Huntington | The Future of Planning | APG Noisy Thinking
Business Bites Back
9 May 2012
Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning.
This time it was the turn of clients past, present and future to chare their views on the state of the discipline and the challenges facing Planners….
Andy Fennell | Group Marketing Director of Diageo
Mark Lund | Partner at NOW and former CEO of COI
Alison Hardy | Owner of Headstrong Thinking and former Director of Marketing Services at Doctor Foster
10 May 2012 | Craig Mawdsley
16 May 2012| Lee Fordham
Noisy Thinking Goes Global
26 June 2012
‘Planning on the World Stage’ was the topic of APG’s third, in the series of six, Noisy Thinking events, hosted by Google and sponsored by Flamingo. Guy Murphy (Global Planning Director JWT); John Shaw (Partner, Rapier and former Global Planning Director at Ogilvy); and Jackie Hughes (Group Strategy Director, Flamingo) were the keynote speakers of the evening, reflecting on their experiences of global and local planning.
Global or Local Planning – Which would you rather do?
27 Jun 2012| Craig Mawdsley
4 Jul 2012| Flamingo
Whoever 'owns' the data, owns the conversation
3 September 2012
The fourth in the Noisy Thinking series for the APG took the beginning of the APG's Autumn programme by storm. This event had sold out shortly after it was announced and every chair was taken – justifiably, as it turned out.
Andy Nairn, CSO of Dare, Sue Unernam, CSO of Mediacom and Rory Sutherland, Vice Chair of Ogilvy took the podium. Deliberately chosen as speakers not just for their intellectual passion and leading thinking, but also for the fact that they represented different kinds of agency and would, we predicted, illuminate some interesting skirmishes in the turf war over data between agencies serving clients.