APG Noisy Thinking 2013
Our flagship evening event held 6 times a year in association with Flamingo. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.
APG Noisy Thinking in association with Flamingo kicks off again for 2013 with two stellar speakers. We're absolutely delighted to announce that Paul Feldwick and Simon Gulliford will be opining with spirit on how much influence Planners really could, or should, have on senior clients and the decisions they make. This question gets to the heart of the Planner's role and both Simon and Paul will have some trenchant things to say based on their extraordinary depth and breadth of experience.
Paul will be known to almost everyone as a towering figure in planning. He ran the hugely successful planning function at BMP and over the years increasingly worked for DDB as a global network, developing a global framework for planning advertising and helping to found DDB University. He has written and lectured extensively on how advertising works. With his vast experience in helping to create some of the most famous FMCG brands we know and love today, it is an honour to have him come and talk on the subject of planners in the boardroom, having been one for so many years.
Simon is one of the most accomplished and successful figures working in Marketing today. After some years in academia as Head of the Marketing Faculty, he held a host of senior marketing roles from which he transformed brands and businesses for the better. As Marketing Director of Sears, he relaunched Selfridges, at EMAP he launched and developed FHM, and Heat magazine, and as Group Marketing Director of Barclays plc, he built up a world class marketing organisation. He has carried out numerous major pieces of strategy work for the likes of easyJet, BAA and Cannes Lions, and he will bring a precious client-side perspective of the boardroom and no doubt great advice and great anecdotes in equal measure.
I wouldn't let a planner near my boardroom
Simon Gulliford | "I wouldn't let a planner near my boardroom" | APG Noisy Thinking
Paul Feldwick | "I wouldn't let a planner near my boardroom" | APG Noisy Thinking
When it comes to advertising and communication agencies there are few concepts as seductive and slippery as the 'the idea'. Who owns it? How do you define it? Who is responsible for it? Where does it come from? Is it a Big Idea or 'That's not an idea!’
We've invited 3 of the biggest and most experienced figures in the planning community to give their views on ideas, and whether they can be isolated effectively.
They’re going to talk about the differences between the 'idea' and strategy; the 'idea' and the execution, celebrating their favourite ideas and maybe even owning up to times when there wasn't much of an idea. And what that meant, or didn't...