APG Noisy Thinking 2016
Our flagship evening event held 6 times a year in association with Flamingo. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.
It's been a momentous year with startling levels of change and disruption. And amidst the chaos there's been plenty for us strategists to chew on and do that magic thing of taking base metal and turning it into strategic gold. So we're pulling it all together for our final Noisy Thinking of 2016 and asking a selection of strategic magicians:
'What transformed your thinking in 2016?'
They'll each have about 5 minutes to tell us about what brought about a real change in their thinking this year, using examples both from 'our world' like the campaigns that have profoundly altered their perspective on what's possible, and anything from culture more broadly that has provoked a substantial mind change.
It'll be fast, furious and fun, and hopefully you'll go away feeling uplifted by the ability of our community to move the world a little by the power of thought and imagination.
Amongst our speakers will be:
Strategy Director & Partner at BBH London @lillienglish
Global CSO at MEC @sbx100
Head of Strategy at True Digital @jamescaig
International Chief Marketing Officer at DigitasLBi @FernMiller
CSO at Ogilvy & Mather @hairychesters
Noisy Thinking is back on 18th October and this time we’re asking questions about long and short term thinking. The IPA and Peter Field’s excellent report suggests a shift to short-termism and a drop in budgets in the wake of the global economic crisis are eroding the link between creativity and effectiveness. Digital and social channels encourage iterative strategy and a focus on the here and now. How are our brains responding to this change? What has happened to our attention span? Is it true that we’re stuck in the short term, and if so what can we do about it?
We’re going to look at the question from three different perspectives.
Richard Shotton is Head of Insight at ZenithOptimedia and interested in how we apply psychology and behavioural economics to advertising to make it more effective
Guido Orgs is a Lecturer in Neuroaesthetics and Psychology of the Arts at Goldsmiths, University of London
Bogdana Butnar is Head of Strategy at Poke and engaged day to day in the application of strategy to primarily digital campaigns. She may disagree with the question.