APG Noisy Thinking 2016

Our flagship evening event held 6 times a year in association with Flamingo. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.

David Wilding.png

Speakers: Dom Boyd, David Wilding, Mark Bell, Nick Kendall and Jane Buck

What is a Brand Nowadays?

1 February 2016


Speakers: Alex Batchelor, Helen Job and Matthew Taylor

Brand Lessons from Brexit - Why did we stop listening?

19 September 2016


Speakers: Les Binet, Lazar Dzamic, Shorful Islam and Leo Rayman

Is big data making strategy irrelevant?

18 April 2016

Bogdana Butnar

Speakers: Richard Shotton, Dr. Guido Orgs and Bogdana Butnar

Why did we stop thinking beyond next week?

18 October 2016


Award-winning teams told us how working together made the difference on Sainsbury's and This Girl Can

Collaboration in practice and how it can lead to great strategy and great work

6 June 2016

Stuart Bowden

Speakers: Lilli English, Stuart Bowden, James Caig, Kevin Chesters and Fern Miller

What transformed your thinking in 2016?

29 November 2016


It's been a momentous year with startling levels of change and disruption. And amidst the chaos there's been plenty for us strategists to chew on and do that magic thing of taking base metal and turning it into strategic gold. So we're pulling it all together for our final Noisy Thinking of 2016 and asking a selection of strategic magicians:

'What transformed your thinking in 2016?'

They'll each have about 5 minutes to tell us about what brought about a real change in their thinking this year, using examples both from 'our world' like the campaigns that have profoundly altered their perspective on what's possible, and anything from culture more broadly that has provoked a substantial mind change.
It'll be fast, furious and fun, and hopefully you'll go away feeling uplifted by the ability of our community to move the world a little by the power of thought and imagination.
Amongst our speakers will be:

Lilli English
Strategy Director & Partner at BBH London
Stuart Bowden
Global CSO at MEC
James Caig
Head of Strategy at True Digital
Fern Miller
International Chief Marketing Officer at DigitasLBi
Kevin Chesters
CSO at Ogilvy & Mather

Noisy Thinking is back on 18th October and this time we’re asking questions about long and short term thinking. The IPA and Peter Field’s excellent report suggests a shift to short-termism and a drop in budgets in the wake of the global economic crisis are eroding the link between creativity and effectiveness.  Digital and social channels encourage iterative strategy and a focus on the here and now. How are our brains responding to this change?  What has happened to our attention span? Is it true that we’re stuck in the short term, and if so what can we do about it?


We’re going to look at the question from three different perspectives. 

Richard Shotton is Head of Insight at ZenithOptimedia and interested in how we apply psychology and behavioural economics to advertising to make it more effective

Guido Orgs is a Lecturer in Neuroaesthetics and Psychology of the Arts at Goldsmiths, University of London

Bogdana Butnar is Head of Strategy at Poke and engaged day to day in the application of strategy to primarily digital campaigns. She may disagree with the question.

Why did we stop listening?
Brand lessons from Brexit
19 September 2016

What a relief it's been temporarily to put aside our painful post referendum analyses in favour of the arcane mysteries of the Omnium and the Keirin.  But the hard questions haven't gone away and we're kicking off the Autumn Noisy Thinking events by asking about our collective failure to have a finger on the pulse of contemporary Britain. So the theme for the 19th September is 'Why did we stop listening?  Brand lessons from Brexit'.  Our speakers will include Matthew Taylor, Director of the RSA, Alex Batchelor of BrainJuicer and Helen Job, Head of Cultural Intelligence at Flamingo London.