top of page

APG Noisy Thinking 2015

Our flagship evening event held 6 times a year in association with Flamingo. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.

Noisy Thinking.jpg

21st Century Strategy

11 March 2015

21 Century Strategy.png

Speakers: Agathe Guerrier, Neil Perkin and Giles Rhys Jones

How do you get noticed and influence people?

7 July 2015

Faris Yakob.jpg

Speakers: Matthew Heath, Patrick Collister and Rachel Hatton

The future is bright, the future is....

14 April 2015

Future Bright.jpg

Speakers: Pippa Morris, Enni-Kukka Tuomala, Thomas Griffiths, Hannah Mackenzie, Sam Reid and Melanie 

How does Advertising work in the 21st Century?

22 September 2015

adv in C21.jpg

Speakers: Paul Feldwick and Giles Hedger

Reasons to be Grumpy

9 June 2015

Jon Steel.jpg

Speakers: Jon Steel

Planning in a Post-Capitalist World

17 November 2015

Post-capitalist.png

Speakers: Kirsty Fuller, Fern Miller and Tracey Follows

21st Century Strategy

21st Century Strategy

11 March 2015

Our first Noisy Thinking event for 2015 set the agenda for the year with the theme: 21st Century Strategy. To help us explore this theme in action we invited three top thinkers and do'ers to give us their diverse perspectives on what 21st Century Strategy means to them and how it plays out in their approach to brands and business.

 

Agathe Guerrier | Head of Planning at BBH asked whether 21st Century strategy is actually about planning any more? When the world demands tactical, reactive, consumer focus what is the role for planned out brand centric thinking? Is it in fact all about vision and a more open-ended sense of why we do what we do? And what kind of framework could give us guidance?

Neil Perkin | Founder of Only Dead Fish went trichological with 'Mullet Strategy'. What he's getting at is a strategy that looks respectable at the front but is actually 'wild and hairy' at the back. If our environment is becoming increasingly uncertain and messy, is it all about joining stuff up so that it looks seamless to end users but allows us to be experimental and iterative from behind?

Giles Rhys Jones |Marketing Director of new start-up what3words talked from the head and the heart about what 21st Century Strategy has meant for him in action: What challenges they faced bringing the idea to market and how very different strategy looks when you move from a global agency to a start-up, investing your own money. 

21st Century Strategy

21st Century Strategy
Search video...
APG Noisy Thinking - 21st Century Strategy (Q&A)

APG Noisy Thinking - 21st Century Strategy (Q&A)

15:37
Play Video
APG Noisy Thinking - 21st Century Strategy (with Giles Rhys Jones)

APG Noisy Thinking - 21st Century Strategy (with Giles Rhys Jones)

16:58
Play Video
APG Noisy Thinking - 21st Century Strategy (with Agathe Guerrier)

APG Noisy Thinking - 21st Century Strategy (with Agathe Guerrier)

16:34
Play Video
APG Noisy Thinking - 21st Century Strategy (with Neil Perkin)

APG Noisy Thinking - 21st Century Strategy (with Neil Perkin)

23:01
Play Video
The Future is Bright

This month Noisy Thinking asked about the future for our industry, and for a change, it was the under 30's who taking to the stage.

 

It made a refreshing change to hear from the strategy leaders of tomorrow. We gave them an open brief and this allowed them to put across some passionately held personal views, whilst effectively channeling the best of each agency's culture and beliefs.

 

It was a humbling evening: The range of opinions we heard was diverse, perceptive, passionate and clever.  There were some interesting common themes and plenty of hearty disagreement.

 

Speakers Including:

 

Pippa Morris | Planner at AMV BBDO
Enni-Kukka Tuomala | Planner at Saatchi & Saatchi
Thomas Griffiths | Strategist at DigitasLbi
Hannah Mackenzie | Planner at Adam&EveDDB
Sam Reid | Account Director at Mindshare
Melanie Arrow | Partner at BBH