Run a Really Useful Workshop
Next Workshop: TBC
Workshops can be some of the most useful and productive time you spend at work. They can also end up unstructured, messy, and a waste of everyone’s time.
Nevertheless they remain a hugely helpful way of trying to come up with new ideas, define a direction, or pull a team behind a strategy. And if you are a Planner or Strategist it’s likely to be you in the hot seat, organising and leading it.
A Really Useful Workshop is not rocket science but it does need a lot of thought, careful planning and an understanding of how to run it and how to get the best out of people.
So we’ve got together with Julian Saunders to pull together all the thinking and tools you need into a rocket-fuelled 3 hours of the theory and practice of running a really good one.
The emphasis is on having a go, using templates that you can flex to your requirements and with top tips to take away.
What will you learn?
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How to plan and set up your session
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How to be confident running it and how to overcome problems and obstacles you may encounter
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How to plan different kinds of workshops: Workshops to give direction & workshops about coming up with ideas
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A series of model workshop designs for you to adapt your own purposes.
Workshop Information
Please contact for more information
About the Tutor
Julian Saunders
Julian Saunders has worked as a strategist in most disciplines and recently in The Zoo at Google, where his role was to advise clients about effective marketing on digital platforms. He works directly for clients and specialises in running strategic workshops for them. Previous roles include: CEO of Red Cell, Non-Executive Planning Director of Good Technology, Executive planning Director of McCann-Erickson and Planning Director of Ogilvy. He publishes regularly, mostly in Market Leader (the quarterly journal of The Marketing Society), blogs at joinedupthink.com and was editor of The Communications Challenge (APG 2004) a pioneering textbook for planners about the impact of the digital revolution”
Workshop Enquiries
If you are interested in attending this workshop, please e-mail Alison Trotter at alison@apg.org.uk
APG Workshop Cancellation Policy
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Should you cancel your place on this workshop the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the workshop, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the workshop, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the workshop no rebate will be applied.
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This workshop will not be recorded/filmed and we can’t offer catch-up sessions on future courses, if for any reason you can’t attend.
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On occasion we may need to re-schedule the workshop - we reserve the right to do this at any time although we will aim to give you as much notice as possible.
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Attendance on this workshop is entirely at the discretion of APG. There is no automatic right to attendance.
APG Training in association with Tracksuit
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