David Wilding

David Wilding

Director of Planning

David is one of the best media planners in London. He has a particular interest in behavioural theory, a fascination with neuro-marketing and a mild obsession with trying to catapult brands into the heart of popular culture. He has recently jumped ship from PHD to run planning at Twitter.

Neil Godber

Neil Godber

Head of Planning at JWT London

Neil is a top planner, formerly of BBH and now running Planning in JWT London. He is multi-awarded for at APG Creative Strategy Awards and a winner of the Grand Prix for Dixons in 2011 and an expert in all things effective.

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Dave Masterman

Creative Director at VCCP

David has spent over 20 years in the creative discipline and has previously worked at agencies such as JWT, BBH, Fallon and DDB UK. This gives him the unique insight of having received many briefs from planners over the years. 

Run a Really Useful Workshop

Next Workshop: Postponed TBC 

We are planning to keep up all our training commitments over the next months, taking most of our courses on-line.  We are also going to deliver new courses and workshops on-line. Course pages are being updated continuously as arrangements are being made.

If you are booked onto a course and need more information, contact alison@apg.org.uk

Workshops can be some of the most useful and productive time you spend at work. They can also end up unstructured, messy, and a waste of everyone’s time.

Nevertheless they remain a hugely helpful way of trying to come up with new ideas, define a direction, or pull a team behind a strategy. And if you are a Planner or Strategist it’s likely to be you in the hot seat, organising and leading it.

A Really Useful Workshop is not rocket science but it does need a lot of thought, careful planning and an understanding of how to run it and how to get the best out of people.

So we’ve got together with Julian Saunders to pull together all the thinking and tools you need into a rocket-fuelled 3 hours of the theory and practice of running a really good one.

The emphasis is on having a go, using templates that you can flex to your requirements and with top tips to take away.

What will you learn?
  • How to plan and set up your session

  • How to be confident running it and how to overcome problems and obstacles you may encounter

  • How to plan different kinds of workshops: Workshops to give direction & workshops about coming up with ideas

  • A series of model workshop designs for you to adapt your own purposes.

Workshop Information
Date & Time


9:30am - 1:30pm​




APG Members = £130+vat
Non Members = £250+vat

*Please note these tickets are non-refundable

Course Enquires
If you are interested in attending a Training Course, please e-mail Sophie Fairfield at Sophie@apg.org.uk
About the Tutor
Julian Saunders

Julian Saunders

Julian Saunders has worked as a strategist in most disciplines and recently in The Zoo at Google, where his role was to advise clients about effective marketing on digital platforms. He works directly for clients and specialises in running strategic workshops for them. Previous roles include: CEO of Red Cell, Non-Executive Planning Director of Good Technology, Executive planning Director of McCann-Erickson and Planning Director of Ogilvy. He publishes regularly, mostly in Market Leader (the quarterly journal of The Marketing Society), blogs at joinedupthink.com and was editor of The Communications Challenge (APG 2004) a pioneering textbook for planners about the impact of the digital revolution”

Get your ticket
APG Training Course Cancellation Policy

Workshop tickets are non-refundable.