APG

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This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

Feb 20, 2018
8 min

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within 15 minutes. It was one of themes that I lifted directly from the feedback you kindly give after these events so it’s good to know that the feedback loop is working as intended. We chose our speakers carefully to represent different potential approaches to the question and it was interesting that although they all had different points of vie

A Review of The Choice Factory – Richard Shotton

Feb 16, 2018
3 min

A Review of The Choice Factory – Richard Shotton

We asked Kevin, as CSO of a big agency to review the book with 2 questions in mind: What is interesting about this book and what is going to be useful to planners in the day job? As far as Kevin is concerned, pretty much everything. So get hold of a copy of Richard’s book and see for yourself. It’s available on Amazon, of course. We’ll be following up with a review from a planner just starting out, and asking them the same questions. Watch this space I’ve always said that