APG
- Jan 15, 2018
- 2 min
The Next Chapter
Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of...
APG
- Nov 7, 2017
- 2 min
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...
APG
- Nov 1, 2017
- 2 min
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...
APG
- Mar 8, 2017
- 3 min
5 tips to write a winning paper
If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...
APG
- Feb 20, 2017
- 3 min
APG Awards 2017 | How to win (1)
It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting...
APG
- Jan 23, 2017
- 6 min
APG Creative Strategy Awards 2017: Transformational Thinking
There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of...