APG
- Jan 15, 2018
- 2 min
The Next Chapter
Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of Chairing this extraordinary organisation for the last two years. A period of profound change both in culture & in the communications landscape. We’ve focused on simple mission: to enable a new generation of strategists to deliver ‘transformational thinking’. A rallying cry that pushes us all forwards through being: More digital: we’ve added m
APG
- Nov 7, 2017
- 2 min
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA) may be super hip, yet the thinking is classical. The brand found a fresh, simple and easy to understand emotional promise and dramatised it brilliantly – the idea that music helps top performers (in sport) to come out on top because of “focus”. Reason to believe – Top athletes use Beats by Dre noise cancelling headphones to cut out the noise/
APG
- Nov 1, 2017
- 2 min
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am going to do – and i am going to use it illuminate what we mean by that much used word – “Insight”- and how it helps unlock great work. First up The Grand prix for Barbie – which, i think, has not one, but three great pieces of insight. Founding vision of the brand’s creator. Billed as the “story of how a woman can re-ignite her power, her f
APG
- Mar 8, 2017
- 3 min
5 tips to write a winning paper
If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point, you will have already done some good strategy and inspired something interesting to happen in the market. Getting shortlisted isn’t about having done some good work. You don’t get shortlisted for the work. You get shortlisted for the story you tell about it. That’s not meant to sound shallow or to minimize the value of great thinking. It’s jus
APG
- Feb 20, 2017
- 3 min
APG Awards 2017 | How to win (1)
It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting transformational thinking from around the world. Transformational thinking lies at the heart of all great strategy. Great strategy subverts and reframes established behaviours and convention to find breakthroughs, it always has done. However, in the face of unparalleled economic, social, political and technological disruption there has never been a mor
APG
- Jan 23, 2017
- 6 min
APG Creative Strategy Awards 2017: Transformational Thinking
There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of the APG Creative Strategy Awards: our very own Oscars. For over 20 years these have showcased the smartest thinking from across the world and how it unlocks fresh creativity to revolutionize the fortunes of an organization & brand. Our last awards were no exception, recognizing the singular power of strategic thinking that lay at the heart o
APG
- Jan 16, 2017
- 2 min
2017 a year of transformation
Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A year where change has arrived banging on the front door - from Brexit to Donald Trump, AI-powered services like Siri & Echo, to self-driving cars, this is a different operating reality for clients and citizens around the world. A year where transformation is not only omnipresent but omnipotent. Where the challenges – and the opportunities - fo
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