Articles

Happy new year, and welcome to 2018. A year that’s surely set to be as full of change as last year. I’ve had the honour and pleasure of...

Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...

Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...

If you want to do well at APG, then it’s really very simple. You have to tell a good story. Because by the time you get to this point,...

It’s here. APG 2017. And I am extremely excited to be here and to have been asked to help seek out and find the most exciting...

There’s many reasons for strategists to start 2017 full of excitement and optimism. Not least, because this year ushers in the return of...

Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A...