APG
- Jun 13, 2017
- 4 min
Think like a CSO (with Phil Adams)
I gave a room full of strategists two minutes each to arrive at a definition of “content”. This was an experiment not a workshop...
APG
- Dec 12, 2016
- 4 min
Think like a CSO (with Stuart Bowden)
Stuart Bowden is the Global CSO at MEC and a man of vision; a vision shaped by an eclectic career across media and ad agencies, a period...
APG
- Jan 22, 2016
- 4 min
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
- Jan 21, 2016
- 2 min
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
- Oct 2, 2015
- 2 min
Think like a CSO (with Craig Mawdsley)
Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a...
APG
- Aug 17, 2015
- 4 min
Think like a CSO (with Richard Huntington)
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...