Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

What is an Insight? The APG in combative and revelatory mode

Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...

What is an Insight?

Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...