APG
- Mar 23, 2017
- 3 min
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say.” This scepticism towards claimed data is shared by most social psychologists. The difference between claims and the truth is starkly revealed on dating sites. Look at the graph below from OK Cupid! which shows the distributions of heights of its users. The fact it mirrors the US population, but shifted two in
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