APG
- Oct 23, 2017
- 4 min
How To Get On: Gen X Edition
This is part of a series of posts selected by Jim Carroll, our APG Guest Editor during October 2017, surrounding the theme of 'How To Get On: Advice on how to manage a strategist’s career in a creative business' Read more posts here Career advice usually consists of gnarled industry veterans dispensing hindsight to starry-eyed millennials. But according to the IPA Census, the average agency staffer is 34 years old, and half of us expect to be in the creative industry at the a
APG
- Jan 16, 2017
- 2 min
2017 a year of transformation
Hello, and welcome to 2017. A new year which brings not only exciting new possibilities, but a new reality politically and socially. A year where change has arrived banging on the front door - from Brexit to Donald Trump, AI-powered services like Siri & Echo, to self-driving cars, this is a different operating reality for clients and citizens around the world. A year where transformation is not only omnipresent but omnipotent. Where the challenges – and the opportunities - fo
APG
- Aug 26, 2016
- 5 min
Planners Unmasked | James Lees
HOW WOULD YOU DESCRIBE YOUR JOB TO A 7 YEAR OLD CHILD? The same way I try to describe it to drunk people at parties when they go “Creativestratawhaaa?” ... I usually pick up two bottles of beer from different brands and say, “I try to create the difference between this, and this, in your head, in order to make you want one more than the other.” (If I was describing it to a 7 year old I might use non-alcoholic props…) WHAT 3 SKILLS SHOULD EVERY GOOD PLANNER POSSESS? So
APG
- Aug 19, 2016
- 2 min
Planners Unmasked | Louise Windo
HOW WOULD YOU DESCRIBE YOUR JOB TO A 7 YEAR OLD CHILD? I’ve been saying for a while now that I think we strategists could learn a lot about workshop design and facilitation from school teachers. So to keep this in a realm very familiar to a 7 year old and build on the work/school comparison I would explain that I spend a lot of time doing the following: Making sense of what the grown-ups are saying; encouraging people to talk and play nicely with each other; and attemptin
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