APG
- Jan 24, 2019
- 8 min
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
- Mar 23, 2017
- 3 min
The Truth Behind Claim Data
David Ogilvy famously said, “The trouble with market research is that people don't think how they feel, they don't say what they think...
APG
- Sep 23, 2015
- 1 min
The Customer Activity Cycle
This a model and a workshop exercise that we brought back from HyperIsland’s Master Class, and it stands us in excellent stead for...
APG
- Sep 4, 2012
- 6 min
Whoever ‘owns’ the data owns the conversation
The fourth in the Noisy Thinking series for the APG took the beginning of the APG's Autumn programme by storm. This event had sold out...