APG
- Feb 17, 2016
- 2 min
Dom Boyd on 'What is a Brand Nowadays?'
"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...
APG
- Jan 21, 2016
- 2 min
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
- Jan 11, 2016
- 4 min
The Year Ahead for Planning
Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...