Dom Boyd on 'What is a Brand Nowadays?'
"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...
APG
Feb 17, 20162 min read
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
Jan 21, 20162 min read
The Year Ahead for Planning
Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...
APG
Jan 11, 20164 min read