Can Planners Really Find An Insight In An Hour?
Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...
APG
Apr 6, 20184 min read
More from the insights treasure trove (Beats by Dre)
Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA)...
APG
Nov 7, 20172 min read
An insight treasure trove (that all strategists should read)
Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am...
APG
Nov 1, 20172 min read