Articles

Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...

Pop culture’s representation of AI would have us think it’s the stuff of a dystopian future. But in reality it’s closer than we think,...

Last week I went along to the ‘Sources of Inspiration and Insight’ Young Planner’s event The night was hosted by BBH’s John Harrison at...

When I were a little girl there was a programme on Saturday morning telly called “Why Don’t You?” which had a theme tune that ended “Why...

As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...

WHAT’S YOUR OFFICIAL JOB TITLE? As of 3 weeks ago, Planning Director, Memac Ogilvy, Qatar HOW WOULD YOU DESCRIBE TO YOUR DAD WHAT YOU DO?...

Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...

Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...