APG
- Aug 10, 2016
- 4 min
Drinking, chatting, fighting, smoking and bags of provocation
Well done to all those who entered our terrifyingly hard and devastatingly serious quiz. I know you’re a fearfully competitive bunch so...
APG
- Feb 5, 2014
- 5 min
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
- Feb 4, 2014
- 5 min
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...
APG
- Jun 27, 2013
- 4 min
Hypothesis on Noisy Thinking
Planners get the research they deserve. 1/ Culture – over used these days. But what we are so used to doing we don’t notice is worthy of...
APG
- Jun 25, 2013
- 5 min
Planners get the research they deserve
This time we were interested in interrogating the working relationship between Planners and researchers, from formal briefings, to...