APG
- Feb 20, 2018
- 8 min
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within 15 minutes. It was one of themes that I lifted directly from the feedback you kindly give after these events so it’s good to know that the feedback loop is working as intended. We chose our speakers carefully to represent different potential approaches to the question and it was interesting that although they all had different points of vie
APG
- Apr 27, 2017
- 5 min
APG Noisy Thinking | Do we need target audiences any more?
In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke back. We were responding to previous feedback asking for more interaction. We also wanted to to encourage people to think about the practical application of what they were hearing. Some of you loved it. Some really, really didn’t. And someone brilliantly evoked the spasm of horror at the very idea of interaction. The workshop element was fabul
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